On Demand Webinar 11 Tips for Travel Marketers to Win at Paid Search Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: 11 Tips for Travel Marketers to Win at Paid Search
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Excel Macros – The Unsung Hero Of PPC
Show me a PPC professional, and I’ll show you an avid Excel user (most of the time). We tend to be wizards at formula writing, concatenating, and calculating cell length. Templates are pretty easy to set up (utilize formulas and simply dump in the data when you’re ready), but this process can get a bit messy depending on what you’re trying to accomplish. Enter the Macro. … [Read more...] about Excel Macros – The Unsung Hero Of PPC
Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
With the PPC world growing and evolving by the minute, it’s important to keep your finger on the pulse of the latest developments and advanced strategies that are emerging. Gone are the days where accounts simply run on Google and Bing and nowhere else. In today’s PPC world, there is so much more to take advantage of and so many other platforms where a user can learn about your … [Read more...] about Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
When Efficiency Becomes The Enemy
Here’s the situation: a poorly managed account lands in your lap. You crack your knuckles and go to work, grabbing all of that sweet low-hanging fruit along the way. You sit back, prop your feet on your desk and watch the conversions roll in. You improve account performance. You cut CPA in half. You double your leads. All of this is fantastic, so what is the catch? Budget. … [Read more...] about When Efficiency Becomes The Enemy
On Demand Webinar: 10 Unique Ways To Improve Ad Copy
On Demand Webinar 10 Unique Ways To Improve Ad Copy Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 10 Unique Ways To Improve Ad Copy
Sidebar Ads – My Conspiracy Theory
The best, and sometimes worst, thing about paid search is that while everything changes…it all stays the same. I’m specifically talking about the ever-dynamic world that is Google AdWords. There are always small tweaks and adjustments, and usually, the wide-sweeping changes are few and far between. The latest and greatest of these changes has been the removal of sidebar … [Read more...] about Sidebar Ads – My Conspiracy Theory
5 Things Ruining Your Shopping Feed
Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
OnDemand Webinar: Reaching the Right Customer
On Demand Webinar Reaching the Right Customer: How To Identify & Target Your PPC Audience Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: Reaching the Right Customer
Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
Every so often, an account lands in your lap and you just don’t know where to begin. Performance might be in a downturn and what is converting is coming at a high cost. You want to dive in and start optimizing, but how can you decide what to focus on first? By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero. Get … [Read more...] about Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
OnDemand Webinar: 7 Crucial Bing Ads Updates You Need To Know About In 2016
On Demand Webinar 7 Crucial Bing Ads Updates You Need To Know About In 2016 Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: 7 Crucial Bing Ads Updates You Need To Know About In 2016
On Demand Webinar: The Essentials For Your 2016 Mobile Strategy
On Demand Webinar The Essentials For Your Mobile PPC Strategy Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: The Essentials For Your 2016 Mobile Strategy
On Demand Webinar – Getting Your Ecommerce Ready for 2016
On Demand Webinar From Building to Selling: Getting Your Ecommerce Ready for 2016 Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Getting Your Ecommerce Ready for 2016
