On Demand Webinar Live Landing Page Audit Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Live Landing Page Audit
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Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. PPC marketing is fraught with reminders that congruence is key. These reminders vary from Quality Score (a metric that … [Read more...] about Are Multi-Channel Efforts Undermining Your PPC?
On Demand Webinar – Facebook Ads: How To Build A Funnel For Sales Not Likes
On Demand Webinar Facebook Ads: How To Build A Funnel For Sales Not Likes Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Facebook Ads: How To Build A Funnel For Sales Not Likes
How Segmented Is Too Segmented In PPC Accounts?
As PPC Specialists, we tend to think granularly. We want our campaigns and associated ad groups to be highly segmented and ad copy relevant to our keywords. This thinking makes sense since we want to answer user search queries as specifically as we can. However, can we segment to the point that we’re actually hurting our account? The answer is yes. Over Segmentation Too … [Read more...] about How Segmented Is Too Segmented In PPC Accounts?
On Demand Webinar: Killer Strategies To Win With Click-To-Call
On Demand Webinar Killer Strategies To Win With Click-To-Call Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Killer Strategies To Win With Click-To-Call
On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
On Demand Webinar 4 Underutilized Google Analytics Features For PPC Accounts Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
Boost Your PPC Strategy By Focusing On Where Users Are Going
Last week, Marketing Land published an article with statistics around mobile browser usage. According to the article, people are spending more time than ever on their mobile phones. More than likely if you are anything like me you don't need a think-tank to tell you this fact. It turns out that the time spent using apps has grown to 90% while browser time has declined to 10%. … [Read more...] about Boost Your PPC Strategy By Focusing On Where Users Are Going
Service Provider Problems? 4 Areas To Consider Before Firing Them
One of the best lessons I’ve learned in PPC is that my data cannot work in a vacuum. As much as I’d love to watch the clicks roll in and the conversions rack up, I can’t just close my computer on those metrics. I rely on supporting roles like CRMs, tracking platforms, and lots of different micro conversions for understanding my data. But there are also times that these … [Read more...] about Service Provider Problems? 4 Areas To Consider Before Firing Them
On Demand Webinar – Flash Series: How PPC Ad Extensions Can Make Your User’s Experience More Personal
On Demand Webinar Flash Series: How PPC Ad Extensions Can Make Your User's Experience More Personal Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Flash Series: How PPC Ad Extensions Can Make Your User’s Experience More Personal
OnDemand Webinar: Cutting Edge PPC Bidding Strategies You Should Be Using
On Demand Webinar Cutting Edge PPC Bidding Strategies You Should Be Using Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: Cutting Edge PPC Bidding Strategies You Should Be Using
On Demand Webinar: The Most Valuable Google AdWords Features for the PPC Account Manager
On Demand Webinar The Most Valuable Google AdWords Features for the PPC Account Manager Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: The Most Valuable Google AdWords Features for the PPC Account Manager
Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers. Search Ads On Google Play Search Ads on Google Play will start to … [Read more...] about Google Introduces Search Ads On Google Play
