https://www.youtube.com/watch?v=86DppbS17rw&feature=youtu.be In this Whaddya'know Wednesday, Eric talks about making a media buying plan for Google TV and how to use Google TV. He tries really hard not to sound totally bitter about Google pushing it into the ocean on an iceberg. … [Read more...] about Media Buying For PPC Part 2: Google TV
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Google To Start Enforcing PPC Sitelink Policy?
https://www.youtube.com/watch?v=Zsn-Jnp0EZE&feature=youtu.be On this Whaddya'know Wednesday, Sam Owen talks about Google's new sitelinks policy that prevents you from using sitelinks like extra lines of ad text. … [Read more...] about Google To Start Enforcing PPC Sitelink Policy?
Media Buying For PPC: Part 1
https://www.youtube.com/watch?v=LGN8RxZ01hg&list=HL1345730129&feature=mh_lolz Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today's Whaddya'know Wednesday. She goes over how she came up with a media buy plan for Google Display Network at a client's … [Read more...] about Media Buying For PPC: Part 1
54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Reduce Your Display Network CPL in Three Minutes
https://www.youtube.com/watch?v=esKH0pLpEzo&feature=youtu.be Account Manager Sean Quadlin shows you how to reduce your Display Network CPL in three minutes!! … [Read more...] about Reduce Your Display Network CPL in Three Minutes
5 Ways adCenter beats AdWords
Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is a million times faster and more pleasurable to navigate. Sure, there are a few ways it still lags behind AdWords (which we’ll come onto in … [Read more...] about 5 Ways adCenter beats AdWords
Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
This Whaddya'know Wednesday, Amanda West-Bookwalter takes you on a step by step guide through optimizing your PPC account's conversion rate. Through website design best practices, usability testing, showing you how to set up Google Analytics conversion funnels, and how to properly ad test for CRO--this vlog has got it all. Did I mention laser … [Read more...] about Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
Suspended Motion: How to Get Your PPC Account Reactivated
It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account suspension is to throw up my hands and attempt not to scream. I’ll also tell you that reaction gets me nowhere. So what can you … [Read more...] about Suspended Motion: How to Get Your PPC Account Reactivated
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have. For today’s post I’m going to start with something that might be a little controversial: Bid … [Read more...] about Bid Management Software Is The Future of PPC
Find Your PPC Account’s Optimal Average Position With Pivot Tables!
For this week's Whaddya'know Wednesday, Sean Quadlin shows you how to use pivot tables to find your PPC account's optimal ad position. https://www.youtube.com/watch?v=mjTx8R8HIfM&feature=youtu.be … [Read more...] about Find Your PPC Account’s Optimal Average Position With Pivot Tables!
Get 280 Characters for your PPC Ads
https://www.youtube.com/watch?v=taW2KfrIcKU&feature=youtu.be Account Manager Dave Rosborough shows you how to use Sitelinks to extend your PPC Ads to 280 characters of descriptive ad text. … [Read more...] about Get 280 Characters for your PPC Ads
Getting Your Ads Right First Time! Case Study: $300 For An Ad?
When it comes to writing ads, even the best of us can be guilty of getting a little lazy. Considering how easy it is to swap ads in and out with AdWords Editor, it’s no wonder that we often just throw some ads up and think we’ll switch out the one that isn’t doing so well once we have some data. However, what if you had an account where you had to pay for every new ad you … [Read more...] about Getting Your Ads Right First Time! Case Study: $300 For An Ad?
