Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today’s Whaddya’know Wednesday. She goes over how she came up with a media buy plan for Google Display Network at a client’s request as well as what you need to know about advertising on YouTube. In a couple of weeks, we’ll have a follow up to this video blog where Eric Couch gives us his portion of the presentation on Google TV.
Three Basic Categories of Google Ads Bidding
Review your current bidding strategy options in Google Ads and how best to use each method.