Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today’s Whaddya’know Wednesday. She goes over how she came up with a media buy plan for Google Display Network at a client’s request as well as what you need to know about advertising on YouTube. In a couple of weeks, we’ll have a follow up to this video blog where Eric Couch gives us his portion of the presentation on Google TV.
An Intro to Amazon Sponsored Display Ad Campaigns
One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads.