Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today’s Whaddya’know Wednesday. She goes over how she came up with a media buy plan for Google Display Network at a client’s request as well as what you need to know about advertising on YouTube. In a couple of weeks, we’ll have a follow up to this video blog where Eric Couch gives us his portion of the presentation on Google TV.
4 Ways You're Not Utilising AI Properly In Your PPC Campaigns
AI can save your business time and perfect your PPC campaigns. But, only if you’re using it properly. Find out if you’re making these common mistakes here.