With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
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How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
Social media is one of the most powerful weapons brands and marketers have at their disposal. It’s free to post your content and with the right profile, your reach can put you in touch with millions of people around the world. But social media brand awareness success doesn’t happen by accident, it takes a dependable approach and a considered strategy. Let’s look at why and … [Read more...] about How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
7 Short-Form Video Trends to Up Your Marketing Game
Do you often find yourself scrolling through TikTok videos or Instagram reels? Let’s face it. Short-form videos are incredibly popular right now, outperforming most other content on social media. Thanks to its popularity, there are many short-form video trends making the rounds on various social media platforms. With so many video formats and trends, it can be sometimes … [Read more...] about 7 Short-Form Video Trends to Up Your Marketing Game
How to Create an Ecommerce Video Marketing Strategy for Your Products
In today's world, eCommerce accounts are no longer indulged in using content and images to interact, promote or sell their products; instead, they use video content to pique people’s interests. Videos are a powerful marketing tool, especially in e-commerce. Videos can explain a product or service differently than text and images. When executed correctly, videos can … [Read more...] about How to Create an Ecommerce Video Marketing Strategy for Your Products
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
6 Best Metaverse Marketing Techniques to Adopt in 2022
Metaverse is taking the world of virtual reality to unimaginable heights. It’s a whole new world, after all. And with that, not just entertainment but the future of marketing is here too. Metaverse marketing techniques allow marketers to explore new frontiers to deliver the ultimate immersive brand experience. With metaverse marketing, you can promote your brand … [Read more...] about 6 Best Metaverse Marketing Techniques to Adopt in 2022
Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never be set in stone, rather, you should always make sure that your strategies and tactics are evolving as a result. And that’s where marketers and business leaders make their first mistake. To … [Read more...] about Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
How to Create Video Marketing That Converts
Did you know that there are at least 720,000 hours of fresh video content uploaded on YouTube per day? That soaring number shows that internet users are attached to videos. Gone are the days when businesses use those bulky, text-heavy paragraphs to give their audiences an idea of what they're selling. Videos can do it so much better without annoying them. It makes … [Read more...] about How to Create Video Marketing That Converts
Five Reasons to Repurpose Your Old Blog Posts Right Now
Do you ever get that feeling that your content is running out and there's nothing new to write about? Well, this piece should help solve some of those problems. The old blog posts are still relevant and can be repurposed as part of the content marketing strategy. Below are reasons you should repurpose your old content and how it helps your content marketing … [Read more...] about Five Reasons to Repurpose Your Old Blog Posts Right Now
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
Six Ways to Adjust Google Ads to Save Budget
You don't have to be a financial expert to know that the economy is in a rough patch. The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven't been open for dine-in customers. For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% … [Read more...] about Six Ways to Adjust Google Ads to Save Budget
