One of the most important things in a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with reporting, optimizing, quality scores, and build outs. In this whitepaper, we focus on build outs and have included an example excel sheet to get you started!
In this Whitepaper we’ll discuss:
- How to keep your account structure consistent
- Setting up your own excel sheet
- Getting beyond the basics and diving deeper into campaign segmentation