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Email is one of the most direct ways for organizations to reach their audiences on a 1:1 basis, which means that it is a rich source of information for research and new product development.
Hero Conf Philly is Tuesday, April 23 - Thursday, April 25 and includes two full, action-packed days of sessions and a 3rd day of workshops. You'll see a variety of speakers; top-rated veterans that have roamed the world offering up valuable tip and tricks, as...
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective...
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended...
If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels.
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