Smart Ways to Get More Marketing Budget and Better Tools

It is safe to say we know what is on every marketers holiday wish list – more budget.  The problem is, marketing is usually the first line item in an overall budget when overall performance is down or the marketers aren’t able to show the right numbers to get their wish granted.
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
In the webinar you will learn:
  • What you can learn from competitive intelligence tools
  • How to use competitive data to build your own models
  • How to project value of increased marketing budgets
  • How to make a compelling argument for bigger budgets

What is 3rd Party Data and How Do You Use it?

Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Time for an Honest Discussion about RSA's

Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.