It is safe to say we know what is on every marketers holiday wish list – more budget. The problem is, marketing is usually the first line item in an overall budget when overall performance is down or the marketers aren’t able to show the right numbers to get their wish granted.
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
In the webinar you will learn:
- What you can learn from competitive intelligence tools
- How to use competitive data to build your own models
- How to project value of increased marketing budgets
- How to make a compelling argument for bigger budgets