Some PPC Webcasts/Podcasts You Should Check Out!

This is just a quick FYI on some very good webcasts and podcasts that are going to be happening soon. All of these are PPC related so hopefully you’ll get useful tips and info from each one!

Search Marketing Now has a series of upcoming webcasts. All webcasts are free, begin at 1PM Eastern Time, and run between 35-50 minutes.

PPC: Not Just About the Numbers
September 22
Alissa Ruehl, speaker

PPC Negative Keywords: Maximizing the Positive Effect
October 13
Ken Jurina, speaker

PPC Bid Management Rules That Actually Work
October 20
Adam Scott Riff, speaker

Registration and info at

AND don’t forget that David Szetela has very good regular podcast series called “PPC Rockstars.” This series airs every Monday but you can check out the archive at the PPC Rockstar website.


Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.