Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.
Continue Reading 4 Red Flags Of Ineffective PPC Account Structure
Should You Be Creating Device Specific Campaigns?
Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.
Continue Reading Should You Be Creating Device Specific Campaigns?
Can You Be Squeezing More Out Of Your Brand Campaign?
Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren't paying more than you should.
Continue Reading Can You Be Squeezing More Out Of Your Brand Campaign?
When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns. Read on to find out more!
