Melissa Mackey is one of the most well-known thought leaders in the PPC industry. Read our interview with her!
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PPC Hero Interviews Search Engine Land Author, Ginny Marvin
Paid search reporter, Ginny Marvin, is one of our top industry heroes and has graciously agreed to an interview.
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Selling PPC: Stop Pushing, Start Listening
Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.
PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are you've heard of world renowned paid search guru, Brad Geddes. We had a chance to interview Brad on PPC Hero.
Heroview – PPC Account Structure & Organization
Organization in PPC is essential! Today our Heroview focused on just that: PPC account structure & organization. Cassie Allinger (@CassieAllinger), a Sr SEM Strategist at @dealerdotcom, pulled back the curtain on her organization and account structure techniques & showed us...
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