Third-party cookies are phasing out by 2023 due to rising concerns around online privacy. Learn how to develop a future-proof strategy using first-party data.
LinkedIn Dynamic Ads for B2B
How do you make your ads stand out among the rest? LinkedIn Dynamic Ads might be the difference your company needs to run a successful LinkedIn Ads Campaign.
How to Perform Content Gap Analysis for Your Brand
Learn how to conduct a content gap analysis. Discover how to find weak spots in your content marketing and fill in those gaps to get more people to your site.
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Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
Find better ways to understand trends through the latest Apple Search Ads Benchmark Report, teaching us average cost and performance metrics.
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How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask
Picking the right investment is one of the biggest concerns eCommerce business owners have. These questions can point you in the right direction.
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Programmatic Guide: Google Campaign Manager
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
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#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
Apply or Dismiss Automatic Google Ad Recommendations
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you...
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The Fast & The Curious: how chatbots meet modern buying demands
If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent...
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What Happened When We Paused PPC Brand Campaigns
Should you bid on brand keywords? Explore what happened after we paused brand campaigns!
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The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
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Expectations & Marketing Ideas for PPC Clients with Drift
Interested in moving away from standard website lead gen forms to using Drift? Explore the expectations as well as a few marketing ideas!
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