Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality.
Continue Reading How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
Bid changes are a very routine optimization in any account. So routine, in fact, you might have most if not all of it automated. I know in a lot of my accounts I could write out my process for how...
Continue Reading Grow Leads 17% By Segmenting Search Partners During Bid Changes
Save time and Become the Hero with updates from PPC Hero in your inbox!
