Target User Intent With Bing Native Ads

By Bri Saxman | @brisaxman | Account Manager at Hanapin Marketing |

This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search. The beta includes:

  • User interests expressed by their prior search queries
  • Intent signals from the content of the experience in which the users are at any given point
  • User actions like looking for products or completing events on advertiser sites

Bing Native Ads combine these strong intent signals with native experiences.

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Along with matching intent signals, Bing Native Ads offer the same targeting and bid capabilities available from Bing Ads including location, device type, time of day, day of week, and remarketing.

The management for Bing Native Ads are fully integrated with standard Bing Ads workflows. All the advertiser interfaces, reporting and conversion tracking available from the Bing Ads platform are available for Bing Native Ads.

Bing Native Ads are intended to deliver good ROI for advertisers leveraging intent signals and algorithms, and also come with bid modifiers for advertisers to manage their participation in and ROI from native ads. The user experience of Bing Native Ads is designed to align with that of the placements in which they appear.

Here are a few examples provided by Bing Ads:

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Bing Native Ads are now available in beta in US, and will be made available to Bing Ads advertisers, and in additional markets later this year.

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