Tell Us What Landing Page Changes Drive the Most Conversions For You

One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts.  Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute to higher conversion rates.

I understand that not every landing page is created equal, and that the myriad of page elements differ wildly from niche to niche.  However, amongst all of this confusion I believe there to be some common themes.  So, put on your participation caps and answer me this one question:

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.