Tips on Uploading Google Campaigns into Yahoo
A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people are still running into problems. In order to be successful at bulk uploading your Google Adwords campaigns into Yahoo, first you must have the import feature in Yahoo before you can use the Convert third party campaigns tool. In order to get the import feature simply call your Yahoo rep and ask for it. Below I have described some tips along with common errors I have run into in the past and how I got around them:
1. Delete negative keywords
a. Because you can add negative keywords within Google in the keywords tab of your ad group, you can’t do this in yahoo. Therefore you must remove all negative keywords from your spreadsheet before uploading them into Yahoo.
2. You cannot edit actual keywords in bulk form then upload into yahoo
a. Yahoo only allows you to delete and add keywords in your spreadsheet. You cannot modify an existing keyword then upload the file.
3. Fill in columns if adding ad text or additional keywords
a. Before submitting your spreadsheet, be sure to copy down all campaign and ad group id columns so Yahoo knows which ad or keyword should be under which campaign and ad group.
4. Be sure start date is listed
a. If you are uploading a brand new spreadsheet into a new yahoo account, be sure to fill in the yahoo start date column before uploading your spreadsheet.
Types of Errors and how to fix them:
If you get this error:
Error: “Can’t determine parent ad group or parent campaign.”
Fix: This means you haven’t copied all column data with your new additions. (See #3 from above)
Error: “Cannot add keyword because it already exists within the campaign.”
Fix: While Google allows you to add singular and plural versions of your keywords separately, Yahoo takes both plural and singular as one. It’s okay, you don’t have to do anything at this point. Yahoo will kick out the duplicate keywords for you.
If there are any other errors you are running into while bulk uploading your Google campaigns into Yahoo, please feel free to let me know and I will research how to get around it!
Browse By Category
How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing's New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
I used the Budget Optimizer in Facebook for 30 Days, here's what happened.....
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
Load More »