Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports

The sheer volume and competition in the online space makes it important for retailers to study consumers’ online behavior and turn learnings into actionable insights.

Google Analytics offers a robust suite of tools, many which cater to the ecommerce industry. With Analytics you are given the tools necessary to collect and analyze your consumer data to make decisions to grow your ecommerce brand. The problem you might be running into, though, is how to best sort through all of the data you find in Analytics. There are numerous ways to look at the data, from custom reports to customized dashboards, but listed here are the top reports our account managers use for their ecommerce clients.

This whitepaper will discuss vital reports for ecommerce such as:

  • Top Conversion Paths
  • Assisted Conversions
  • All Campaigns

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Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.