The sheer volume and competition in the online space makes it important for retailers to study consumers’ online behavior and turn learnings into actionable insights.

Google Analytics offers a robust suite of tools, many which cater to the ecommerce industry. With Analytics you are given the tools necessary to collect and analyze your consumer data to make decisions to grow your ecommerce brand. The problem you might be running into, though, is how to best sort through all of the data you find in Analytics. There are numerous ways to look at the data, from custom reports to customized dashboards, but listed here are the top reports our account managers use for their ecommerce clients.

This whitepaper will discuss vital reports for ecommerce such as:

  • Top Conversion Paths
  • Assisted Conversions
  • All Campaigns

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