Twitter Unveils Product And Place Pages

By Bri Saxman | @brisaxman | Account Manager at Hanapin Marketing

Millions of people Tweet about what they love and what they are doing every day. However, it can be challenging to find and engage with the most relevant Tweets about products and places when you’re searching. Beginning this week, Twitter will start testing two different ways to make it simpler for you to discover relevant content about products and places on Twitter, along with giving advertisers a greater outreach.

Product And Place Pages

They will be testing a new way to surface and organize relevant Tweets about products and places on dedicated pages. These pages will feature images and videos about the product alongside information such as a description and price. Along with an option to buy, book, or visit the website for more information.

Twitter will be showing you images and a description right above Tweets that are most timely and relevant to you. These may be Tweets from accounts you follow, relevant news updates, or popular content about the product.

The_Martian_card_and_page

Product and Place Collections

In addition to pages, Twitter will also begin to test new ways for brands to create and share collections of products and places. You’ll be able to browse collections from influencers you care about and get more information about the products or places you find interesting.

Two_collection_screens

In the coming months, Twitter will be testing more experiences to give you relevant information about the places and things you want to explore. Advertisers will benefit from the increased ability to present themselves to increasingly relevant customers.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.