The world of PPC is loaded with jargon.
Coping with the huge amount of acronyms and terms that sound a little bit like one another but mean completely different things (the display network and a display URL even have the same word in them, but they’re SO different, you guys) can be a Herculean task.
These terms are old hat to long time readers of PPC, but for those just becoming familiar with the industry we wanted to create a reference. And thus, the Ultimate Guide to Acronyms and Terminology. Whether you’re a newbie just getting into the industry or a seasoned pro looking to settle a dispute with your desk-mate about the minutiae of our industry, this guide is what you’re looking for.
Head on over to our Guides page to check it out, along with our collection of other guides.
If there are any terms that merit inclusion that we neglected to include, please let us know and we’ll update the guide.