The time as come again for our annual list of the Top 25 Most Influential PPC Experts for 2016. Larry Kim was recognized as the top PPC expert in 2015, 2014 and 2013! Will he win the top spot again on 2016?
That’s where you come in! We’re asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our industry. How do we define influential? Here are a few items to take into consideration.
PPC Knowledge – Perhaps the most important characteristic, one has to understand PPC inside and out. Does this person properly know how to track Dynamic Search Ads? How about the factors involved with improving Quality Score? The PPC expert must know the intricacies of the industry.
PPC Innovation – To truly be an expert, one must constantly be trying to improve the knowledge and ingenuity of the industry. Perhaps through a new ad copy test or a different way of looking at remarketing, the PPC expert welcomes the challenge of the unknown.
Awareness – How visible is the expert? In other words, how much information and opinion is the expert providing to the industry. This knowledge may come in the form of blog posts, speaking engagements, or even tweets.
Last year we included a section to nominate an up and comer and have decided to keep that in again this year. We’re giving you an opportunity to recognize the next great PPC influencer!