Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
January 20, 2009
The most recent addition to the Google AdWords distribution is the Search Partner Network. AdWords ads have appeared on these sites for a while but advertisers were not given the option to choose this distribution. Now, you can opt-in or opt-out of this network distribution. And AdWords just inserted additional report features that will help better monitor/manage your performance in the Search Partner Network.
As Google AdWords matures they continue to add on features and reporting that will help you improve and optimize your PPC campaign. Until recently, you could only view your Search Partner Network performance within the AdWords interface. You can still view your performance for each distribution network quickly within the AdWords interface. To do this, you can just choose the “customize columns” option within the AdWords interface:
When you choose this option you can parse out your search/search network/content network performance. Your information will be displayed as such:
This information is crucial when managing a successful PPC campaign. Your performance will differ within each distribution network. You need to monitor and manage each distribution channel within every campaign and ad group in order to make sure that you are focusing on what works best for each area of your campaign.
Until recently, you could not view your Search Partner Network stats within any AdWords reports. You had to view this information through the interface (as we see above). Recently, AdWords added the option to separate your Search Partner performance within the reporting functions. Here is a quick screen shot:
You can view your Search Partner Network distribution within these reports:
- Account performance
- Campaign performance
- Ad group performance
- URL performance
- Ad performance
- Placement/Keyword performance
Measuring results is one of the most crucial tactics of search marketing. And this is another tool that will help you further optimize your Google AdWords campaign. Now, go run those reports and take action!
Browse By Category
Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.