Whaddya'know Wednesdays: 5 Tips to Bring Down CPL
September 7, 2011
On this week’s Whaddya’know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You’ve got everything structured right, you’ve explored all the awesome things Google offers like topics targeting and remarketing, but now your CPL is out of control! Well, here’s five easy ways to start bringing down that number back to within goals.
Last week on Whaddya’know Wednesdays, Kayla gave you five tips to raise your quality score.
Two weeks on Whaddya’know Wednesdays, Bryan told you 4 reasons why every business needs a Google Place Page.
Three weeks ago on Whaddaya’know Wednesdays, we had a special Redbop edition on top vs. side segmentation.
For even more videos, check out PPC Hero’s Video Blog Category!
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.