Whaddya'know Wednesdays: The Top 5 Goals For E-Commerce PPC Landing Pages

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing

This week’s Whaddya’know Wednesday expert, Chris McGee, is the Product Manager and Marketer here at Hanapin Marketing. One of the products he’s managing and marketing is Doppelpager.com, which allows you to copy and change existing landing pages to make them more effective for PPC. In this video, he goes over the top 5 landing page goals for e-commerce sites, and how to achieve them.

Last week on Whaddya’know Wednesdays, Abby Woodcock showed you how to use MSN’s implicit and explicit bidding strategy.

Whaddya’know Wednesdays 9: How to Use adCenter’s Implicit and Explicit Bidding Strategy

Two weeks ago on Whaddya’know Wednesdays, Bethany Bey told you all about the best way to utilize negatives.

Whaddya’know Wednesdays: 8 Tips to Enhance Your Negative Keyword Strategy

Three weeks ago on Whaddya’know Wednesdays, Kayla gave you five tips to raise your quality score.

Whaddya’know Wednesdays 6: 5 tips to raise your quality score.

For even more videos, check out PPC Hero’s Video Blog Category!

2018 AdWords Updates: Notes, Add-Ons & Optimize

Google has been busy recently making several updates to the features and policies for AdWords.  Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.