What Are Your Major Challenges When Inheriting a PPC Account?

We are currently working on a new project and we’d love to get some insight from you! The PPC Hero team is composing a new piece of cornerstone content for the blog. This new publication will discuss inheriting PPC accounts from companies who have been managing their PPC campaign in-house, or using another SEM firm.

We are looking for your answers to these questions:

  • What are the some of the most common mistakes you see when inheriting a pre-existing PPC account? What was the previous PPC manager doing “wrong”?
  • What are some of the best tactics you’ve used to optimize and expand a pre-existing account?
  • Where can you make the biggest progress at the fastest pace?

We’d love to hear from you! You can drop us a line by clicking right here! Thanks!

New Sessions. New Networking. An All New Experience.

When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used that information to build our...