What the State of PPC Report Reveals for 2018
October 18, 2017
With the State of PPC, Hanapin Marketing’s annual survey of the pay per click (PPC) advertising industry, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year.
This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin’s President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.
- Will smaller platforms survive in the coming year?
- How are marketers feeling about the industry?
- The efficiency of PPC channels and how they rank
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