With the State of PPC, Hanapin Marketing’s annual survey of the pay per click (PPC) advertising industry, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year.
This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin’s President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.
- Will smaller platforms survive in the coming year?
- How are marketers feeling about the industry?
- The efficiency of PPC channels and how they rank