Yahoo’s reporting isn’t necessarily broken but the majority of accounts are seeing significant reporting delays that stem back as far as Thursday afternoon. On Friday, we thought it might just be a fluke but when we got in to the office this morning, all of our Yahoo stats were down significantly. And this is due to the fact that none of our accounts have logged any conversion data since Thursday (4/10).
I spoke with my customer representative at Yahoo. He said that the reporting delay is being worked on by their engineers. However, he did not have an ETA on when full stats would appear within the interface reporting.
If we receive any updates on this, we’ll let you know. We just wanted make everyone aware, just in case your Yahoo stats seemed off (or terrible!) this morning!