Monthly Archives: September 2011

Are You Taking Advantage of the Images in Your Own Back Yard?

In this week’s installment of “Ads in the Wild”, Jeff takes a look at LifeProof’s PPC Facebook ads and discusses how to pull images from your website in order to create compelling ads. Are you missing out on great image ads that are right in your own back yard? Read on to find out.

Posted in Image Ads | 2 Comments

9/11 – We Remember

All of us here at PPC Hero remember where we were 10 years ago on September 11th. And today, on the 10th anniversary of that tragic day, we recall – how we remember it, what we thought, how we felt. …

Posted in PPC Hero | 1 Comment

adCenter 101: Capitalizing On Consumer Queries

This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search …

Posted in Advanced PPC Strategies | 4 Comments

Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets

Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other …

Posted in Advanced PPC Strategies, Basic PPC Strategies, Bid/Budget Management | 4 Comments

Our Greatest Hits for August 2011

Jump right in and learn something great from PPC Hero! We have put together our greatest hits for August. So much good stuff – it shouldn’t be missed!

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PPC Budgets: Optimizing Accounts with Budget Constraints

At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an …

Posted in Basic PPC Strategies, Bid/Budget Management | 2 Comments

Google AdWords—Applying Ad Review to Paused Ads

Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well. According to Google’s Lauren Barbato, a …

Posted in Google AdWords, News Updates | 6 Comments

Whaddya’know Wednesdays: 5 Tips to Bring Down CPL

On this week’s Whaddya’know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You’ve got everything structured right, you’ve explored all the awesome things Google offers like topics targeting and remarketing, …

Posted in Video Blog | 1 Comment

Ads in the Wild: Words as Pictures

In this week’s addition of Ads in the Wild, Jeff Sexton shows you how to grab the attention of Facebook users through image ads. Learn how to create image ads with strong headlines and bold colors to draw people to your site.

Posted in Ad Texts, Facebook | 2 Comments

Google Introduces Top of Page Bid Estimates in AdWords

Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results. Google knows you’re a hungry, hungry …

Posted in News Updates | 2 Comments