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- Everything You Need To Pass The Google Advertising Fundamentals Exam
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- Know When It’s Time to Delete Your Paused Keywords
- 5 Reasons Your PPC Ads Bite
- Chasing the Long Tail: How Long Should Your Keywords Be?
Monthly Archives: September 2011
In this week’s installment of “Ads in the Wild”, Jeff takes a look at LifeProof’s PPC Facebook ads and discusses how to pull images from your website in order to create compelling ads. Are you missing out on great image ads that are right in your own back yard? Read on to find out.
All of us here at PPC Hero remember where we were 10 years ago on September 11th. And today, on the 10th anniversary of that tragic day, we recall – how we remember it, what we thought, how we felt. …
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search …
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other …
Jump right in and learn something great from PPC Hero! We have put together our greatest hits for August. So much good stuff – it shouldn’t be missed!
At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an …
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well. According to Google’s Lauren Barbato, a …
On this week’s Whaddya’know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You’ve got everything structured right, you’ve explored all the awesome things Google offers like topics targeting and remarketing, …
Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results. Google knows you’re a hungry, hungry …