For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion! Thank you...
Continue Reading Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
Today we have a guest post from one of our PPC Hero allies! Nate Turner is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. He shares 3 ways to...
In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords. If you’re looking for new ways to increase your ad’s performance and raise...
Continue Reading Ticker Tuesday: New Ideas For Pay Per Click Ads
In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center. So whether you are setting up your Merchant account for AdWords Ad Extensions or Product...
Continue Reading Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
To be clear, I selected this title not for brevity, but to highlight that now some of your ads may actually be that long, in the first line. No, not exactly that long, but after this blog you’ll come to...
Continue Reading Domain URL Now Makes Some Ads Have the Longest Headlines Ever
Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too...
Continue Reading Google Analytics Intelligence: An Invaluable Tool
Let’s say you’ve just picked up a new PPC client. Let’s say they have an eCommerce site with dozens of targeted demographics. Now let’s add in their 600 products. And oh yeah, the thousands upon thousands of keywords already crowding...
Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains...
Continue Reading Profit per Impression: A Better Metric for Ad Testing
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was...
Continue Reading Looking at Revenue Across Adwords & Analytics
However, after a few months working with some B2B clients in a very niche consumer market, I found that there is a lot to learn about the seemingly innocent low search volume keyword status. This is a post to remind...
Continue Reading The What, Why, and How on Low Search Volume Keywords
For a while now, behavioral marketing has been under the intense scrutiny of several internet watchdog groups, as well as the Federal Trade Commission, in regards to heightened concern over privacy laws. And recently, this criticism has intensified, leading to...
Last month, our team compiled a review of PPC in 2010 and what we expect this year. Mobile marketing is definitely something we couldn’t overlook. Over 80% of the US population currently carries mobile phones (according to Punchkick Interactive), and...
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