Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
In Google Analytics, there is an order to everything. I learned this the hard way. In the past the PPC Hero team has shared with our readers some bad things that can happen when you combine destination URLs, tracking parameters and 301 redirects. Today I am going to shed more light on this subject and hopefully prevent someone from making the same mistake in the future.
I recently began working with a client that uses fairly complex tracking systems to …
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Typically pay-per-click managers who promote a nationally available product or service only run a nationally-targeted campaign. But they are missing a huge opportunity to serve relevant ads for local search queries.
With increasing competition in the SEM industry, advertisers are looking for more ways to optimize their campaign. By implementing geo-targeting for a National campaign, you can get ahead of the competition, become more relevant to your audience, and also take your advertising dollars further. It is time to dig deeper …
Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as: “the goal that corporations or public agencies aspire to in their efforts to ensure that personnel are aware of and take steps to comply with relevant laws and regulations.”
It’s quite a tedious process to submit each and every PPC ad text to a team that will pick and …
Lately I’ve been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we’ll explore a strategy that will help maintain your performance and mitigate Quality Score shock to your campaigns when making global ad text overhauls.
In a recent post I discussed how moving keywords can affect your campaigns performance, and today we’re focusing on ad texts. As …
Lately, I’ve been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; and I’ve also laid out an overall action plan to get better results on the Content Network.
Now, I would like …
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns).
As I mentioned previously, for robust accounts with optimized campaign structures, separating your match types for your mission critical, high-traffic keywords into individual ad groups can be beneficial. However, the accounts we have recently restructured had implemented this tactic poorly.
First, …
We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I’ve now seen this a couple times, I think this campaign structure is worth commenting upon and discussing why it’s a bad idea.
First, let’s explore the different match types within Google AdWords:
Broad match: This is the default option for keywords within AdWords. This match type reaches the widest …
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign.
Okay, I’ll just say it: you may break your PPC account. However, I want to discuss why making a global change to your PPC account is a big deal; what will happen when you change all of your destination …
Ever wonder what your competitors’ top keywords are? Would you like to know if your competition is down in traffic the same times of year you are? I’m sure you wish you could find out how many unique visitors your top competitors are receiving.
With Compete.com you can get all of this information and more. This is not a sponsored post by the way! I knew of Compete.com when I first began doing paid search and SEO for clients, but …
The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test ad creative that speaks to these customers. And you must follow the numbers as you expand and contract your keyword list and adjust your ad creative.
Depending on the estimate you read, …
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