Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new frontier for us Adwords advertisers. And this isn’t only for the search results page, but for YouTube as well. It is safe to say that YouTube is kind of a big deal. With over 400 million users, 3 billion …
Archive for the ‘Advanced PPC Strategies’ Category
Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
Why You Need a Video Campaign, and Why It’s Easier Than Ever
July 5th, 2011 | Bryan Watson | Advanced PPC Strategies, Content / Display Network, Google AdWords, Google Display Network, PPC Strategy
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How To Effectively Capture Offline PPC Lead Conversions
June 30th, 2011 | PPC Hero Ally | Advanced PPC Strategies
Today we have a guest post from one of our PPC Hero allies! Kathleen Colan is the Director of Marketing and Content for Mongoose Metrics. In her post, Kathleen goes over how to integrate call tracking with your PPC campaigns and how to use this data to improve ROI.
EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
After realizing how popular a topic Excel turned out to be on PPC Hero, I’ve decided to expand my top 5 Excel tips for PPC managers for our week-long series on Excel! Excel is an invaluable tool for PPC management, and everyone ends up developing a personal style and tricks. If you haven’t read the original post, here are my top 5 tips for PPC managers. It included concatenate, vlookup, conditional formatting, character case changes, and find/replace. …
EXCELlent Series: Using Excel To Boost PPC Performance
Love and marriage, love and marriage, goes together like Excel and pay-per-click… ok so maybe that’s not exactly how the song goes, but if Excel was around in 1950′s I’m sure ‘Ol Blue Eyes would have been singing those words. As PPC account managers, we spend most of our day in Excel sorting and summing and doing just about anything else we can to PPC data. You …
Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
June 17th, 2011 | Jessica Rooney | Advanced PPC Strategies, Content / Display Network, Google AdWords, Heroview, Interviews
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion!
Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. Stay tuned for next month’s Heroview!
June 17, 2011
PPC Hero: Welcome to Heroview! To get started, tell me a little about yourself. How long …
3 Ways to Re-Align Your PPC Strategy
June 15th, 2011 | Nate Turner | Advanced PPC Strategies
Today we have a guest post from one of our PPC Hero allies! Nate Turner is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. He shares 3 ways to help re-align your PPC strategy and discover new ways to approach your audience and increase conversions.
Ticker Tuesday: New Ideas For Pay Per Click Ads
In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords. If you’re looking for new ways to increase your ad’s performance and raise your ROI, this video is for you!
Want more PPC strategies and tips? Check out our other episodes of Ticker Tuesday:
Ticker Tuesday 1: Making Good PPC Accounts Great
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Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
May 31st, 2011 | Jessica Rooney | Advanced PPC Strategies
In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center. So whether you are setting up your Merchant account for AdWords Ad Extensions or Product Listing Ads, or to take advantage of other Google products for businesses, this short how-to is for you!
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Domain URL Now Makes Some Ads Have the Longest Headlines Ever
To be clear, I selected this title not for brevity, but to highlight that now some of your ads may actually be that long, in the first line. No, not exactly that long, but after this blog you’ll come to understand. So, to start, Google recently has announced that for select top position ads, the domain URL of the display URL will appear next to the headline of your ad, separated by a line like so:
Google Analytics Intelligence: An Invaluable Tool
May 20th, 2011 | Abby | Advanced PPC Strategies
Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too high over goal. You can tell Google to check it weekly or daily and you can be notified via email. But, in my opinion, creating custom alerts in Google Analytics Intelligence is even better, especially for PPC managers with E-Commerce …
