In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.

An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them.

One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.

This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.

Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?

As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the best ones.

Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. It's time to vote for 2020!