It is an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company Tingian Ventures in development and a couple of our loyal team members have moved...
Continue Reading Two Birds with One Stone: Transition an Account & Improve it at the Same Time
Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content? If you answered “yes” to all of these...
There are a lot of settings to choose from in your Google AdWords account, but how do you know which ones are best? Depending on your objectives, goals and approach you might find one combination works better than another but...
The Issue: The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on,...
Continue Reading Combining Yahoo Interface Reports with the Desktop Tool for Bid Adjustments
The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more...
What is the new search funnels feature? Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords...
Continue Reading Using Search Funnels to Grow Your Adwords Account
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th! Over the course of the past several years, many old PPC...
You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully...
Conversion Tracking in Google Adwords Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The...
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data...
Continue Reading Using URL Tracking Parameters To Get More Out Of Analytics
I hate to admit it, but I probably spend more time surfing YouTube than I probably should. You know how it goes: A friend sends you a link to some funny or random video on YouTube, then you find another...
Continue Reading Integrating YouTube Promoted Vidoes Into Your PPC Accounts
Effective Keyword Grouping for Pay-Per Click One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords. In this...
Continue Reading How To Effectively Group PPC Keywords by Purchase Intent
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