A number of my PPC campaigns are geographically targeted, as I’m sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content...
Continue Reading Use Demographics To Geographically Target Your PPC Ads
Almost everything in the universe is cyclical. The planets, the seasons, migration of birds. And search engine marketing is no different. There are many examples of the cyclical nature of search: for most non-retail advertisers, the end of the year...
Continue Reading Take Advantage of Search Cycles with Ad Scheduling
As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t...
Continue Reading How to Fit General Keywords into a Profitable Campaign
We’ve been walking in searchers’ shoes all week, and today is mile 3 of our journey to think and search like our customers! Search marketers have a wide array of tools at their disposal, many of which are powerful assets...
Continue Reading How to Use Analytics and Reports to Get to Know Your Customers Better
As part 2 of our ‘Walk a Mile in a Searcher’s Shoes’ Series, today is mile 2! Now that the major holidays are over, I look back at what I could have done differently to maximize traffic and revenue for...
Continue Reading How to Predict When Your Traffic Will Drop and Ways to Prevent It
Every day this week, PPC Hero is going to walk a mile in a searcher’s shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades....
Continue Reading How to Write Ad Texts that Promise and Landing Pages that Deliver
Everyday millions of people are searching for answers. This is not in reference to some existential crisis that encompasses the search for the meaning of life. These millions of people are looking for a specific answer to a particular question...
Continue Reading Learn How to Think and Search Like Your Customers
With all of the quality score initiatives that have been implemented by AdWords it is becoming increasingly difficult to determine exactly where your PPC ad will appear on any given search engine results page (SERP). Believe it or not, this...
Continue Reading Take Back Control of Your Ad Rank in AdWords
‘Tis the season for masses of people shopping online to buy those one-of-a-kind gifts for friends and family. In this post I will outline a few online shopping trends, and five tips that can help you maximize your revenue during...
Continue Reading Use These 5 Holiday Tips To Help Increase Your PPC Revenue
Once you’ve launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and...
Continue Reading The 6 Next Steps After Your AdWords Content Optimization
Officially announced in March, Google’s Pay-Per-Action (PPA) BETA test has now been running for 8 months. In that time, advertisers and publishers alike have grown accustomed to the new system and are developing a sense for what works and what...
Continue Reading 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign
Google’s content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing...
Continue Reading How To Optimize Your AdWords Content Optimization
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