Welcome to the world of basic PPC strategies! These articles range from educational info on the various PPC search engines, to the utilization of match types and negative keywords to the essential pay-per-click management tips. Whether you’re a pay-per-click neophyte or a seasoned advertiser, basic PPC strategies hold a wealth of tips and tricks for you.
PPC Hero is proud to present our second video blog on Ad Text Best Practices. Be sure to keep an eye out for a new PPC Hero video blog toward the middle of each month.
Writing effective ad text is no easy task. You need to use keywords, be creative, stand out from your competition and use compelling language—all with a character limit! Watch this short tutorial to learn how to research for and write effective ad text based on industry-proven …
 |
Read Full Article | |  |
3 Comments |
As a PPC account manager, I have the pleasure of new and exciting challenges with each new client I take on. Recently, I took on a client that was the pace setter for their PPC industry. What I mean by pace setter, is that their average ad position was 1.1 for their primary search terms. While I’ve certainly taken some keywords to top position as a strategy, I had never run into a situation where someone’s ads had consistently been …
Sometimes, the idea of testing in PPC accounts can get a little dicey. What can you test? What makes for a valid test? Is a significant test always valid? What “untestable” factors might influence performance? To most positively affect the return your tests will offer, it’s important to both plan your tests carefully and to understand the various interactions of factors beyond your control with your test data.
There are many ways to increase the validity of any test you run …
Do you remember playing the game Telephone as a child? One person whispers a sentence into the ear of the person next to them, who whispers it to the person next to them and so on down the line, while trying to retain as much information of the message as possible. Inevitably, by the time the last person spoke the sentence aloud it barely resembled the original.
I felt like the person at the end of the telephone line when I …
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to eep an eye out for a new PPC Hero video blog in the middle of each month.
A good landing page can raise leads, ROI, and quality score, but a bad one can sink a PPC campaign. Watch this short tutorial to learn how to create an effective landing page and incorporate it into your PPC account structure, based on industry-proven best practices. …
Well the Turkey, stuffing and potatoes came and went and as the last of green bean casserole is finished, it is time to admit we are in full holiday mode. Halloween barely left us and the stores already had trees, lights and wrapping paper overflowing into the aisles but there is something about the constant holly jolly music in all of the stores now that really spells out ‘tis the season. So, what does all of that mean for your …
We all make mistakes. Fortunately enough, in the real life they are easy to identify and because of that you can learn not to make them again. On the internet that’s not always the case. When you make a mistake on the internet (while managing an AdWords campaign for example), then you usually don’t even realize it. Therefore you can’t avoid making a similar mistake in the future.
If you want to lower your advertising costs dramatically on AdWords as soon …
Before getting into the how-tos, what exactly do I mean by a PPC audit? A PPC audit is nothing more than an in-depth review of account structure, performance, and goals. In the review, a number of questions need to be addressed. Most importantly, are you targeting your account to meet your marketing expectations and goals? Questions that follow revolve around PPC account set-up and account maintenance best practices, target audience, and properly utilizing the search marketing tools available. Below is …
What do you do when your conversion tracking isn’t working? That’s a question I’ve had to answer twice in recent months due to technology interference. In a perfect world our PPC campaigns would always run smoothly, be easy to measure, and would integrate seamlessly with outside technology. Hopefully that is the case for most of us but I can tell you from first hand experience, sometimes technology throws us a curveball and we have to find interesting ways to define …
As you may have noticed, Google has slowly rearranged several of the reports in AdWords this summer. For those who are new to PPC, or are trying to catch up on all of the changes, I am going to rundown some of the common reports we use with information on where they are now located. But first, I want to start with a brief introduction to reporting with some general tips.
General Reporting Tips
…
|
|
 |
Site Navigation |
Connect |
|
