Basic PPC Strategies, Branding
3 PPC Techniques to Strengthen your Brand
Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns. Read More »
Basic PPC Strategies, Branding
Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns. Read More »
Basic PPC Strategies, PPC Strategy
When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic Changes, More Room for Error Read More »
Basic PPC Strategies, Google Ads
This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience. Read More »
Basic PPC Strategies, Google Ads
From location and call extensions to local service ads, learn six approaches to dominate local PPC. Read More »
Basic PPC Strategies, Google Ads
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked over the past year to... Read More »
Basic PPC Strategies, Bing Ads
Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results. Read More »
Basic PPC Strategies, PPC Opinion
There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides. Read More »
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