Basic PPC Strategies, Client Relations
PPC Reset: Refresh Your Outlook on Your Accounts
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your... Read More »
Basic PPC Strategies, Client Relations
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your... Read More »
Basic PPC Strategies, Google Ads
In this monthly post, we bring you the latest from all of the major ad platforms. Read More »
Basic PPC Strategies, Google Ads
This year is coming to an end, here are some holiday PPC optimization tips. These tips will help reduce wasteful spending and improve ROAS. Read More »
Basic PPC Strategies, PPC Advice
Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels. Read More »
Basic PPC Strategies, Bing Ads
In this monthly post, we bring you the latest from all of the major ad platforms. Read More »
Basic PPC Strategies, Dynamic Search Ads
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing. Read More »
Basic PPC Strategies, Negative Keywords
Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place! In this blog, I cover... Read More »
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