Our accounts got better during March (or at least we all got better at understanding them). In addition to the glories of spring having sprung (see details below), the staff of PPC Hero reveled in some new tips and techniques …
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature …
The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I’ve found it to be surprisingly difficult when it comes to advertising on …
Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s …
Our Next Hero Conf 2012 Speaker transcript is from Joanna Lord where she talks about conversion rate optimization.
In early 2012, we here at White Shark Media were at a cross roads. We had acknowledged the need for call tracking for quite some time, but the interest to sign up with our call tracking partner wasn’t as high …
Our next Hero Conf 2012 speaker transcript is from Matthew Umbro where he tells us how to Prove the Value of PPC Through Conversion Tracking. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed!
Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on the likelihood of a specific lead generating revenue for your business. (Side note, this is probably my most verbose post on PPC Hero. Don’t let that fool you. It really does take only a few minutes!)
Video Blog
In this week’s Whaddya’know Wednesdays, PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize for ROAS and ROI.
The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails. …
