Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead...
Continue Reading Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
“My ads are all approved, but I can’t populate my ad using my keywords!” “I’m not seeing any conversions in one of my highest-performing ad groups!” “I’ve seen zero impressions in my new ad group!” If any of these phrases...
As a follow-up to last week’s blog series on holiday PPC management, which included tips on holiday keyword research, account structure, ad position and holiday-specific landing pages, I thought it would be beneficial to discuss Google’s recent improvements to their...
Continue Reading Improved Google Product Ads – Just In Time for the Holidays!
Our friends over at Wordstream have developed a great infographic showing how the AdWords Auction works. It includes what gets entered into each auction, how Google determines where ads are shown, and how Google determines what advertisers pay. Check it...
I wrote a post last week about the new Google ad placements. It took a while for me to spot an instance of an ad at the bottom of search results, but I finally did. And when I did, it...
As my client team was putting together monthly reports to send out, one of my team members noticed a pretty big disparity between the Display Network CPL showing in the Google interface and the CPL that was being calculated in...
Continue Reading Did You Know: Some Google Display Network Sites Don’t Track Conversions
Will the update to the Google search algorithms affect paid search? The short answer, probably. But let's dive in and set what the changes are and what I predict will happen.
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case...
Continue Reading AdWords Express Now Available in UK and Germany
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you...
Continue Reading Google AdWords Introduces Dynamic Search Ads
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can...
Continue Reading How I Manage a PPC Account With Overall Low Search Volume
If you haven’t checked out our article about “The 20 most expensive keywords in Google Adwords” you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit,...
Mobile search and expansion has been a hot topic throughout the year, and continues to pickup momentum. A recent study has revealed that 75% of users said mobile search makes their lives easier, 63% claimed that access to mobile search...
Continue Reading Mobile PPC: Google Wallet, Quality Score & Speculation
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