If you have a Google AdWords account, you likely know the role Quality Score plays in the success of your account. Generally speaking, the higher your keywords’ Quality Scores, the more Google will like you. And the more Google likes...
Continue Reading When Is It OK to Have Low-Quality-Score Keywords?
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that...
Continue Reading Better PPC Management Using Adwords Interface Segments
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your...
Continue Reading Google Experiment Settings Part 2 – the results are in!
In order to get the best results from your PPC campaign, it is important to always test new things. Test keywords, ads, settings, budgets, keyword bids, etc. - if it is something you can change, you should test a variation....
What is the new search funnels feature? Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords...
Continue Reading Using Search Funnels to Grow Your Adwords Account
Conversion Tracking in Google Adwords Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The...
Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google...
Continue Reading Case Study: Using Google Trends to Discover New PPC Opportunities
Keyword research can be time consuming, especially when you have been working on an account for a while and have thousands and thousands of keywords already. It may feel like you are trying to find a needle in a haystack...
I recently had an opportunity to take the Google Advertising Fundamentals Exam, what fun! Overall it was a good experience, but here are a few tips that I wish I had known before taking it: 1) Read all of the...
Continue Reading 6 Tips on Passing the Google Adwords Qualified Professional Exam
You know how sometimes when you’re doing a big spring cleaning, you find a cute pair of shoes you forgot in the back of your closet for a year? And they are suddenly cool again! You know how sometimes when...
Continue Reading Unearthing Hidden Gems In Your PPC Account: A Guide
With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over...
Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions! I got an email from my Google rep asking if I wanted to participate in a new beta from...
Continue Reading New Contact Form Extensions Beta from Google – Super Cool
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