News Updates

The latest breaking PPC news and our reactions and predictions.


Hello Fish

Say “Hello” To Twitter Tailored Audiences… Again

Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter. …

Google Search with Display Select

Google’s New Campaign Type: Search with Display Select

Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.”  This new default setting provides “improved signals and methods of predicting when and where your ads are …

320px-Atlantis_taking_off_on_STS-27

Find Quick Wins With AdWords’ New Opportunities Tab

Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system …

AdRankAlgorithm

One More Moving Part To Ad Rank – Don’t Get Left Behind!

This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show …

lightningbolt

How New Shopping Campaigns Are Giving PLAs A Jolt!

Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include …

CrossDeviceHeadImage

AdWords Cross-Device Estimates. Good or Bad?

Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses …

AdWords Certification Don't Cost Nothin'

Big AdWords Certification Changes Are Coming

As many of you may have seen in your inboxes over the weekend, Google is changing the way that they run things when it comes to their certification program.  In the words of the email that was sent out, “Google …

Cats wasting time

Stop Wasting Time On MCC Data With Cross-Account Conversions

Since the release of Google Tag Manager, we have continued to confirm Google’s suspicions that yes we do like simplification of processes. The newest feature available is the Cross-Account Conversion Tracking option. Cross-conversion tracking is the placement of one snippet …

adwords new feature advanced filters and date comparasion

New Mind Blowing % Change Advanced Filters in AdWords

If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that now allows you to apply advanced filters on KPI metrics to compare performance % change trends …

Bing incremental bids news update

Bing Updates Incremental Bidding to Align with Enhanced Campaigns

Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the …