News Updates

The latest breaking PPC news and our reactions and predictions.

Bing Shopping Campaigns Rollout In Full

By , Production Specialist

The Bing Shopping Campaigns (BSC) beta was launched in April and is now available to all US advertisers. Back in June we came up with three tips you need to know before creating BSC.   Bing Shopping Campaigns will soon become the default campaign type for running Product Ads. The traditional way of managing Product Ads will dissolve this fall,…

The Top 25 Most Influential PPC Experts in 2015

By , Communications Manager at Hanapin Marketing

After a month of voting, rigorous research and data analysis, it is time to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2015. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. This year, we took it a…

Twitter Unveils Product And Place Pages

By , Production Specialist

Millions of people Tweet about what they love and what they are doing every day. However, it can be challenging to find and engage with the most relevant Tweets about products and places when you’re searching. Beginning this week, Twitter will start testing two different ways to make it simpler for you to discover relevant content about products and places…

Showcase Products On YouTube With TrueView For Shopping

By , Production Specialist

This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.   Video ads in TrueView for shopping, give merchants a platform to showcase product details and images, as well as give consumers the ability to click to purchase from a…

Google To Debut “Buy” Button In Coming Weeks

By , Production Specialist

Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks. This new feature would allow Google to compete head on with Amazon and Ebay as all-in-one online marketplaces.   According to The Wall Street Journal, Macy’s is among the retailers in negotiations with Google to join the launch. Many retailers are worried that…

Labels Among Major Changes To AdWords Editor

By , Production Specialist

This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.   Labels   This update is what I’m most looking forward to using. You can now create, edit or delete labels using the Labels tab…

AdWords Livestream To Announce Latest Mobile Innovations

By , Production Specialist

Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords, Jerry Dischler hosts a 45-minute livestream focused on delivering new innovations that will enable you to better reach and influence your customers on mobile devices.   According to Google’s research, 91% of smartphone users now turn to their phones for ideas while right in the middle of…

Better Compare Your Search Term Coverage To The Competition

By , Production Specialist

This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.   With this update, to find new keyword ideas you can review your relative ad impression share compared to the top five market leaders…

Google Introduces AdWords Dynamic Structured Snippets

By , Production Specialist

Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.   Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.   Here’s an example of what a sample snippet look like.     Google lists a few…

Device Targeting Changes Coming To Bing Ads

By , Production Specialist

Bing Ads rolled out tablet-related device targeting changes in October of last year. Beginning March 23rd, the engine will further consolidate by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.   Once the migration is complete, with a single campaign setup, you will automatically reach people across the…