News Updates

The latest breaking PPC news and our reactions and predictions.

Bing Ads Announces Keyword, Editor, Security, and API Updates

By , Account Manager at Hanapin Marketing

96 SHARES
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Below is a list of recent enhancements to your Bing Ads experience.   Opt out of exact match plurals   It’s amazing the difference one little “s” can make.  After all, there’s not much funny about the four…
kingsadvance

Google: Stop Losing the Forest for the…Quality Score

By , Account Manager at Hanapin Marketing

99 SHARES
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process.     While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home the point that…
forest

Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?

By , Account Manager at Hanapin Marketing

83 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google released a new guide to Shopping Campaigns. [Inside AdWords] And while they were at it, they also made their annual…
MorningCoffee

Bing Ads Announces New Features For Bid Landscape

By , Account Manager at Hanapin Marketing

93 SHARES
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband your frustrations, noble PPC managers! Last week Bing announced that their Bid Landscape tool is now available at the Ad…
landscape

Google Announces Updated Shopping Feed Attributes

By , Account Manager at Hanapin Marketing

124 SHARES
Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year.   The 5 updates that Google specifies include:   A strong recommendation that mobile users are served a landing page that is optimized for their mobile experience. Google enables the merchant to provide…
ShoppingEcstacy

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