News Updates

The latest breaking PPC news and our reactions and predictions.

Improvements To Google Hotel Ads Allow More Hotels To Participate

By , Production Specialist

This week Google announced improvements to Hotel Ads. Those changes include:   Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search   Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, as…

Shopping Promotional Text Being Retired For Automated Extensions

By , Production Specialist

This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.   These new extensions are displayed alongside your shopping ads at no additional work or cost. They use existing information you’ve provided in your Merchant Center settings and…

7 Must Have Reports To Create In AdWords Report Editor

By , Associate Director of Services at Hanapin Marketing

Your PPC dreams have finally come true – data visualization is now available in the AdWords Report Editor! You now have the ability create your very own data masterpiece by dragging and dropping data to create pivot tables, graphs and charts directly in the AdWords interface.   Last week AdWords announced the release of the AdWords Report Editor that will…

Google Rolls Out Enhancements To Merchant Center Data Feeds

By , Production Specialist

This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.   Fist off is online product inventory feeds. This new feed type lets you quickly update price, availability and sale price of all of your key products.…

Target User Intent With Bing Native Ads

By , Production Specialist

This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search. The beta includes:   User interests expressed by their prior search queries Intent signals from the content of the experience in which the users are at any given point User actions like looking for products…

Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”

By , Communications Manager at Hanapin Marketing

“I have 35 scheduled meetings this week. Think about that for a minute.” - Jeff Allen Starting this month, veteran PPCer and Hanapin's President, Jeff Allen will be introducing a new, monthly email newsletter focused on what's happening in the world of PPC and what you need to know. Jeff’s an extremely busy guy (see the quote above) and we…

Bing Shopping Campaigns Rollout In Full

By , Production Specialist

The Bing Shopping Campaigns (BSC) beta was launched in April and is now available to all US advertisers. Back in June we came up with three tips you need to know before creating BSC.   Bing Shopping Campaigns will soon become the default campaign type for running Product Ads. The traditional way of managing Product Ads will dissolve this fall,…

The Top 25 Most Influential PPC Experts in 2015

By , Communications Manager at Hanapin Marketing

After a month of voting, rigorous research and data analysis, it is time to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2015. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. This year, we took it a…

Twitter Unveils Product And Place Pages

By , Production Specialist

Millions of people Tweet about what they love and what they are doing every day. However, it can be challenging to find and engage with the most relevant Tweets about products and places when you’re searching. Beginning this week, Twitter will start testing two different ways to make it simpler for you to discover relevant content about products and places…

Showcase Products On YouTube With TrueView For Shopping

By , Production Specialist

This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.   Video ads in TrueView for shopping, give merchants a platform to showcase product details and images, as well as give consumers the ability to click to purchase from a…