News Updates

The latest breaking PPC news and our reactions and predictions.

Google Introduces AdWords Dynamic Structured Snippets

By , Production Specialist

  246 SHARES
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.   Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.   Here’s an example of what a sample snippet look like.     Google lists a few…
Extension PPC Ladder

Device Targeting Changes Coming To Bing Ads

By , Production Specialist

  237 SHARES
Bing Ads rolled out tablet-related device targeting changes in October of last year. Beginning March 23rd, the engine will further consolidate by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.   Once the migration is complete, with a single campaign setup, you will automatically reach people across the…
Targeting Bullseye PPC Hero

Harness The New Google Call-Only Campaign

By , Account Manager at Hanapin Marketing

  168 SHARES
The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface.   [caption id="attachment_26149" align="aligncenter"…
Google Call Only Ads Image

7 Questions You Should Be Asking About New AdWords URLs

By , Senior Account Manager at Hanapin Marketing

  245 SHARES
Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes. So, when you heard about new AdWords URLs, you were probably scratching your head and trying to figure the whole thing out. Well, scratch no longer (really, you’ll get a blister)—we’ve got you covered!  …
head-scratcher

New Facebook Product Ads – Promote Multiple Products Across All Devices

By , Production Specialist

  136 SHARES
This week Facebook introduced Product Ads, stating that it is a solution designed to help businesses promote multiple products or entire catalogs, across all the devices their customers use.   They can help you:   Boost clicks and conversions Highlight more aspects of your business Find new customers or remarket to your current ones   Product Ads offer businesses a…
Image of Facebook sign