News Updates

The latest breaking PPC news and our reactions and predictions.

Better Compare Your Search Term Coverage To The Competition

By , Production Specialist

  418 SHARES
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.   With this update, to find new keyword ideas you can review your relative ad impression share compared to the top five market leaders…

Google Introduces AdWords Dynamic Structured Snippets

By , Production Specialist

  237 SHARES
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.   Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.   Here’s an example of what a sample snippet look like.     Google lists a few…

Device Targeting Changes Coming To Bing Ads

By , Production Specialist

  237 SHARES
Bing Ads rolled out tablet-related device targeting changes in October of last year. Beginning March 23rd, the engine will further consolidate by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.   Once the migration is complete, with a single campaign setup, you will automatically reach people across the…

Harness The New Google Call-Only Campaign

By , Account Manager at Hanapin Marketing

  181 SHARES
The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface.   [caption id="attachment_26149" align="aligncenter"…

7 Questions You Should Be Asking About New AdWords URLs

By , Senior Account Manager at Hanapin Marketing

  254 SHARES
Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes. So, when you heard about new AdWords URLs, you were probably scratching your head and trying to figure the whole thing out. Well, scratch no longer (really, you’ll get a blister)—we’ve got you covered!  …

New Facebook Product Ads – Promote Multiple Products Across All Devices

By , Production Specialist

  136 SHARES
This week Facebook introduced Product Ads, stating that it is a solution designed to help businesses promote multiple products or entire catalogs, across all the devices their customers use.   They can help you:   Boost clicks and conversions Highlight more aspects of your business Find new customers or remarket to your current ones   Product Ads offer businesses a…

New Upgraded URLs for Faster and Easier URL Tracking

By , Production Specialist

  166 SHARES
Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upgraded URLs to provide an easier way to manage and track important information about each click on your ads and other targeting options available for Search, Display and Shopping.   Upgraded URLs…

Simplifying Remarketing With Google Analytics Instant Activation

By , Production Specialist

  195 SHARES
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation.     Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers successfully complete…

Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric

By , Production Specialist

  121 SHARES
Last year, Google AdWords introduced Estimated Total Conversions giving you a more complete picture of how AdWords drives calls, in-store visits and app downloads. Majority of sales for many industries are still happening in person, roughly 95%. This, along with online activities influencing offline transactions makes it more important than ever that we understand the impact of search ads to…

4 Bing PPC Predictions To Watch For in 2015

By , Senior Account Manager at Hanapin Marketing

  1005 SHARES
Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation.   The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads…

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