News Updates

The latest breaking PPC news and our reactions and predictions.

Simplifying Remarketing With Google Analytics Instant Activation

By , Production Specialist

To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation.     Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers successfully complete…

Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric

By , Production Specialist

Last year, Google AdWords introduced Estimated Total Conversions giving you a more complete picture of how AdWords drives calls, in-store visits and app downloads. Majority of sales for many industries are still happening in person, roughly 95%. This, along with online activities influencing offline transactions makes it more important than ever that we understand the impact of search ads to…

4 Bing PPC Predictions To Watch For in 2015

By , Associate Director of Services at Hanapin Marketing

Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation.   The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads…

Two New AdWords Features You Should Start Using Today

By , Senior Account Manager at Hanapin Marketing

It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently. These changes are Custom Columns and AdWords Editor version 11. Both have sweet, new stuff for you to sink your teeth into!   Custom Columns   This past Tuesday, Google announced Custom Columns as a new feature. The feature…

AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”

By , Production Specialist

Tune in Wednesday, December 10, as Vice President of Product Management, Jerry Dischler and AdWords Product Managers host a 30-minute livestream to recap the AdWords events of 2014.   Based upon Google’s announcement, they will also be highlighting mobile attribution, app promotion ads, automated bidding features and best practices for 2015. In addition, Dischler will be giving an “announcement you…

Google To Do Away With “Other Interests” In Display Network Targeting

By , Production Specialist

Google recently announced improvements to Display Network Interest category marketing, adding more specific categories and taking away less detailed ones.   Starting in 2009, Interest category marketing has connected with people across the Display Network based on their interests. Since then, new and more powerful interest-based capabilities have been added such affinity, custom affinity and in-market audiences.   As these…

Bing Announces Changes to Interface, New Metric, and More

By , Account Manager at Hanapin Marketing

While we of course love Bing for its non-aesthetical properties (a wonderful personality, and always shows up to the party with a kick-butt bowl of bean dip), no one’s discouraging it from a trip to the beauty parlor.   Okay, okay, Microsoft is changing more than just the interface’s appearance, as they detailed on Monday.   Bing Ads will now…

Google: Introducing Product Ratings to PLAs

By , Account Manager at Hanapin Marketing

Today Google introduced product ratings on Product Listing Ads.   So what exactly does that mean?   A 5-star rating system will be implemented, providing a graphical ranking system and review count of your product, on your PLA. Google released the following image of the new feature out in the wild:     [caption id="attachment_23211" align="alignnone" width="662"] http://adwords.blogspot.com/2014/07/helping-shoppers-decide-with-product.html[/caption] Google asserts…

The Top 25 Most Influential PPC Experts in 2014

By , Director of Inbound Marketing at Hanapin Marketing

It's that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it's a nice way to honor some of the hardest workers in our tight-knit community. This year's list has already generated far more interest than in previous years. More than three times as many people…

New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?

By , Account Manager at Hanapin Marketing

At first glance, the financial data in Google’s latest quarterly financial summary look positive for the king of online advertising.   “Google had a great quarter with revenue up 22% year on year, at $16.0 billion”, said Patrick Pichette, CFO of Google. “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with…