News Updates

The latest breaking PPC news and our reactions and predictions.

Google: Stop Losing the Forest for the…Quality Score

By , Account Manager at Hanapin Marketing

  98 SHARES
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process.     While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home the point that…

Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?

By , Account Manager at Hanapin Marketing

  80 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google released a new guide to Shopping Campaigns. [Inside AdWords] And while they were at it, they also made their annual…

Bing Ads Announces New Features For Bid Landscape

By , Account Manager at Hanapin Marketing

  89 SHARES
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband your frustrations, noble PPC managers! Last week Bing announced that their Bid Landscape tool is now available at the Ad…

Google Announces Updated Shopping Feed Attributes

By , Account Manager at Hanapin Marketing

  125 SHARES
Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year.   The 5 updates that Google specifies include:   A strong recommendation that mobile users are served a landing page that is optimized for their mobile experience. Google enables the merchant to provide…

Join Sam Owen in Germany at PPC Masters (For Free!)

By , Director of Inbound Marketing at Hanapin Marketing

  114 SHARES
We're big fans of PPC conferences here at PPC Hero, if you haven't noticed. We host Hero Conf, of course, and speak at or attend pretty much any other conference remotely related to digital advertising. This year, there is an exciting new PPC-only conference in Germany, and it is no different! PPC Masters is May 22 in Hamburg, Germany, and our…

Google’s Keyword Planner Just Got Awesome Today

By , Senior Account Manager at Hanapin Marketing

  409 SHARES
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would be. Sure, I kept going back for the nuggets of useful information available, but I always wanted more. Well, that…

Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More

By , Account Manager at Bing Ads

  140 SHARES
For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd "Step Inside AdWords" presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn't live up to the hype. First and…

Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo

By , Account Manager at Bing Ads

  148 SHARES
Join us today at 11:45 AM EST for coverage of Google's AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last year. In particular, they stressed the user (and advertiser) multi-screen experience, in-app advertising, and targeting improvements that "let technology do…

Happy Crayola Crayon Day!

By , Communications Manager at Hanapin Marketing

  82 SHARES
PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st.  Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC Hero. Check them out! In addition to the celebration, Hanapin staff members also donated to a charity in the Phillipines…

See the Future of Your Bids With AdWords’ New Bid Simulator Columns

By , Associate Director of Paid Search at Hanapin Marketing

  199 SHARES
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only available on a keyword by keyword basis. Google is providing data to show what would happen at plus or minus…

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