News Updates

The latest breaking PPC news and our reactions and predictions.

Bing Ads Announces New Features For Bid Landscape

By , Account Manager at Hanapin Marketing

Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband your frustrations, noble PPC managers! Last week Bing announced that their Bid Landscape tool is now available at the Ad…
landscape

Google Announces Updated Shopping Feed Attributes

By , Account Manager at Hanapin Marketing

Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year.   The 5 updates that Google specifies include:   A strong recommendation that mobile users are served a landing page that is optimized for their mobile experience. Google enables the merchant to provide…
ShoppingEcstacy

Join Sam Owen in Germany at PPC Masters (For Free!)

By , Director of Inbound Marketing at Hanapin Marketing

We're big fans of PPC conferences here at PPC Hero, if you haven't noticed. We host Hero Conf, of course, and speak at or attend pretty much any other conference remotely related to digital advertising. This year, there is an exciting new PPC-only conference in Germany, and it is no different! PPC Masters is May 22 in Hamburg, Germany, and our…
Mobile Feet In Field PPC Hero

Google’s Keyword Planner Just Got Awesome Today

By , Senior Account Manager at Hanapin Marketing

I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would be. Sure, I kept going back for the nuggets of useful information available, but I always wanted more. Well, that…
Search Ads Glasses Notebook Pen PPC Hero

Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More

By , Senior Account Manager at Hanapin Marketing

For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd "Step Inside AdWords" presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn't live up to the hype. First and…
Search Ads Dog PPC Hero

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