News Updates

The latest breaking PPC news and our reactions and predictions.

Google AdWords Interface Replaces “Delete” with “Remove”

By , Account Manager at Hanapin Marketing

  110 SHARES
Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”.   As far as we can tell, this update is primarily semantical, though the word “remove” does more properly capture the status of a defunct campaign, ad group, or keyword, because the performance history for that entity is still available.   Most…

Bing Ads Announces Keyword, Editor, Security, and API Updates

By , Account Manager at Hanapin Marketing

  92 SHARES
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Below is a list of recent enhancements to your Bing Ads experience.   Opt out of exact match plurals   It’s amazing the difference one little “s” can make.  After all, there’s not much funny about the four…

Google: Stop Losing the Forest for the…Quality Score

By , Account Manager at Hanapin Marketing

  101 SHARES
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process.     While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home the point that…

Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?

By , Account Manager at Hanapin Marketing

  83 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google released a new guide to Shopping Campaigns. [Inside AdWords] And while they were at it, they also made their annual…

Bing Ads Announces New Features For Bid Landscape

By , Account Manager at Hanapin Marketing

  89 SHARES
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband your frustrations, noble PPC managers! Last week Bing announced that their Bid Landscape tool is now available at the Ad…

Google Announces Updated Shopping Feed Attributes

By , Account Manager at Hanapin Marketing

  121 SHARES
Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year.   The 5 updates that Google specifies include:   A strong recommendation that mobile users are served a landing page that is optimized for their mobile experience. Google enables the merchant to provide…

Join Sam Owen in Germany at PPC Masters (For Free!)

By , Director of Inbound Marketing at Hanapin Marketing

  120 SHARES
We're big fans of PPC conferences here at PPC Hero, if you haven't noticed. We host Hero Conf, of course, and speak at or attend pretty much any other conference remotely related to digital advertising. This year, there is an exciting new PPC-only conference in Germany, and it is no different! PPC Masters is May 22 in Hamburg, Germany, and our…

Google’s Keyword Planner Just Got Awesome Today

By , Senior Account Manager at Hanapin Marketing

  409 SHARES
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would be. Sure, I kept going back for the nuggets of useful information available, but I always wanted more. Well, that…

Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More

By , Account Manager at Bing Ads

  140 SHARES
For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd "Step Inside AdWords" presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn't live up to the hype. First and…

Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo

By , Account Manager at Bing Ads

  154 SHARES
Join us today at 11:45 AM EST for coverage of Google's AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last year. In particular, they stressed the user (and advertiser) multi-screen experience, in-app advertising, and targeting improvements that "let technology do…

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