News Updates

The latest breaking PPC news and our reactions and predictions.


final four feat img

Google AdWords Picks the Final Four Champion

Okay, so it’s not AdWords directly who’s picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men’s Tournament by some of the metrics that matter in PPC: namely search volume …

the big reveal

“Big Facebook Reveal” Actually IS Pretty Big News!

Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that …

mobile e-commerce

Infographic: How Google Makes Money From Mobile

Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it …

A Famous Historian

2 Useful Ways To Improve Your Campaigns With New Analytics Change History

When big changes, like Google’s Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict …

Editor 10 Blog

AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns

If you’ve been following any of the discussions we’ve been having on PPC Hero or our webinars concerning Google’s new Enhanced Campaigns, you might have heard me saying that I was waiting for the new version of AdWords Editor before …

Enhanced Campaigns AdWords upgrade questions answered in a webinar

Enhanced Campaign Answers: Webinar Recording

We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff …

funnel

Search Funnels Have Arrived in the AdWords Interface. Use Them.

Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface.  Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data.  As long …

Do mobile.  Or Else.

Google Says “Do Mobile or the Kitten Gets It”

There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them.  It goes beyond Google’s new “Enhanced Campaigns” feature …

yoohoo

Yahoo! to Start Partnering with Google on Contextual Targeting

Man, it’s been a crazy week in PPC.  And it keeps getting crazier. Yesterday Yahoo! announced that they’re adding Google as an ad partner for contextually targeted ads on the display network.  They say that they agreement is “global” and …