News Updates

The latest breaking PPC news and our reactions and predictions.

Happy Crayola Crayon Day!

By , Communications Coordinator at Hanapin Marketing

82 SHARES
PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st.  Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC Hero. Check them out! In addition to the celebration, Hanapin staff members also donated to a charity in the Phillipines…
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See the Future of Your Bids With AdWords’ New Bid Simulator Columns

By , Associate Director of Paid Search at Hanapin Marketing

235 SHARES
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only available on a keyword by keyword basis. Google is providing data to show what would happen at plus or minus…
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Celebrating Crayola Crayon Day on March 31

By , Communications Coordinator at Hanapin Marketing

88 SHARES
March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7 million crayons every day in 120 colors. There are 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11…
PPC Display

Google Is Getting Strict With Unique Product Identifiers

By , Account Manager at Hanapin Marketing

133 SHARES
Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as well.  With all this new availability for Shopping campaigns, we should also begin to see an increase in quality enforcement…
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