News Updates

The latest breaking PPC news and our reactions and predictions.

See the Future of Your Bids With AdWords’ New Bid Simulator Columns

By , Associate Director of Paid Search at Hanapin Marketing

235 SHARES
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only available on a keyword by keyword basis. Google is providing data to show what would happen at plus or minus…
Bid simulator columns in AdWords

Celebrating Crayola Crayon Day on March 31

By , Communications Coordinator at Hanapin Marketing

88 SHARES
March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7 million crayons every day in 120 colors. There are 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11…
Crayola Crayon Day

Google Is Getting Strict With Unique Product Identifiers

By , Account Manager at Hanapin Marketing

133 SHARES
Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as well.  With all this new availability for Shopping campaigns, we should also begin to see an increase in quality enforcement…
Monopoly, Go to Jail

Hanapin Marketing Celebrates 10 Years!

By , Communications Coordinator at Hanapin Marketing

117 SHARES
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we've brought new ventures to the ppc world like the PPC Hero Blog, PPC Hero Pro (our innovative tools platform), and Hero Conf, a popular ppc conference.…
PPC Hero Anniversary_Featured Image

How to Work with A Paid Search Agency