News Updates

The latest breaking PPC news and our reactions and predictions.

Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More

By , Account Manager at Hanapin Marketing

82 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. When search marketing, social media, and the biggest sporting event on the planet collide. [Advertising Age] Targeting the Norwegians? You're probably…
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Google AdWords Interface Replaces “Delete” with “Remove”

By , Account Manager at Hanapin Marketing

111 SHARES
Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”.   As far as we can tell, this update is primarily semantical, though the word “remove” does more properly capture the status of a defunct campaign, ad group, or keyword, because the performance history for that entity is still available.   Most…
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Bing Ads Announces Keyword, Editor, Security, and API Updates

By , Account Manager at Hanapin Marketing

96 SHARES
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Below is a list of recent enhancements to your Bing Ads experience.   Opt out of exact match plurals   It’s amazing the difference one little “s” can make.  After all, there’s not much funny about the four…
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Google: Stop Losing the Forest for the…Quality Score

By , Account Manager at Hanapin Marketing

100 SHARES
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process.     While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home the point that…
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Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?

By , Account Manager at Hanapin Marketing

83 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google released a new guide to Shopping Campaigns. [Inside AdWords] And while they were at it, they also made their annual…
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