News Updates

The latest breaking PPC news and our reactions and predictions.

Two New AdWords Features You Should Start Using Today

By , Senior Account Manager at Hanapin Marketing

It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently. These changes are Custom Columns and AdWords Editor version 11. Both have sweet, new stuff for you to sink your teeth into!   Custom Columns   This past Tuesday, Google announced Custom Columns as a new feature. The feature…

AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”

By , Production Specialist

Tune in Wednesday, December 10, as Vice President of Product Management, Jerry Dischler and AdWords Product Managers host a 30-minute livestream to recap the AdWords events of 2014.   Based upon Google’s announcement, they will also be highlighting mobile attribution, app promotion ads, automated bidding features and best practices for 2015. In addition, Dischler will be giving an “announcement you…

Google To Do Away With “Other Interests” In Display Network Targeting

By , Production Specialist

Google recently announced improvements to Display Network Interest category marketing, adding more specific categories and taking away less detailed ones.   Starting in 2009, Interest category marketing has connected with people across the Display Network based on their interests. Since then, new and more powerful interest-based capabilities have been added such affinity, custom affinity and in-market audiences.   As these…

Bing Announces Changes to Interface, New Metric, and More

By , Account Manager at Hanapin Marketing

While we of course love Bing for its non-aesthetical properties (a wonderful personality, and always shows up to the party with a kick-butt bowl of bean dip), no one’s discouraging it from a trip to the beauty parlor.   Okay, okay, Microsoft is changing more than just the interface’s appearance, as they detailed on Monday.   Bing Ads will now…

Google: Introducing Product Ratings to PLAs

By , Account Manager at Hanapin Marketing

Today Google introduced product ratings on Product Listing Ads.   So what exactly does that mean?   A 5-star rating system will be implemented, providing a graphical ranking system and review count of your product, on your PLA. Google released the following image of the new feature out in the wild:     [caption id="attachment_23211" align="alignnone" width="662"][/caption] Google asserts…