News Updates

The latest breaking PPC news and our reactions and predictions.

Harness The New Google Call-Only Campaign

By , Account Manager at Hanapin Marketing

The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface.   [caption id="attachment_26149" align="aligncenter"…

7 Questions You Should Be Asking About New AdWords URLs

By , Senior Account Manager at Hanapin Marketing

Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes. So, when you heard about new AdWords URLs, you were probably scratching your head and trying to figure the whole thing out. Well, scratch no longer (really, you’ll get a blister)—we’ve got you covered!  …

New Facebook Product Ads – Promote Multiple Products Across All Devices

By , Production Specialist

This week Facebook introduced Product Ads, stating that it is a solution designed to help businesses promote multiple products or entire catalogs, across all the devices their customers use.   They can help you:   Boost clicks and conversions Highlight more aspects of your business Find new customers or remarket to your current ones   Product Ads offer businesses a…

New Upgraded URLs for Faster and Easier URL Tracking

By , Production Specialist

Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upgraded URLs to provide an easier way to manage and track important information about each click on your ads and other targeting options available for Search, Display and Shopping.   Upgraded URLs…

Simplifying Remarketing With Google Analytics Instant Activation

By , Production Specialist

To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation.     Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers successfully complete…

Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric

By , Production Specialist

Last year, Google AdWords introduced Estimated Total Conversions giving you a more complete picture of how AdWords drives calls, in-store visits and app downloads. Majority of sales for many industries are still happening in person, roughly 95%. This, along with online activities influencing offline transactions makes it more important than ever that we understand the impact of search ads to…

4 Bing PPC Predictions To Watch For in 2015

By , Senior Account Manager at Hanapin Marketing

Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation.   The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads…

Two New AdWords Features You Should Start Using Today

By , Senior Account Manager at Hanapin Marketing

It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently. These changes are Custom Columns and AdWords Editor version 11. Both have sweet, new stuff for you to sink your teeth into!   Custom Columns   This past Tuesday, Google announced Custom Columns as a new feature. The feature…

AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”

By , Production Specialist

Tune in Wednesday, December 10, as Vice President of Product Management, Jerry Dischler and AdWords Product Managers host a 30-minute livestream to recap the AdWords events of 2014.   Based upon Google’s announcement, they will also be highlighting mobile attribution, app promotion ads, automated bidding features and best practices for 2015. In addition, Dischler will be giving an “announcement you…

Google To Do Away With “Other Interests” In Display Network Targeting

By , Production Specialist

Google recently announced improvements to Display Network Interest category marketing, adding more specific categories and taking away less detailed ones.   Starting in 2009, Interest category marketing has connected with people across the Display Network based on their interests. Since then, new and more powerful interest-based capabilities have been added such affinity, custom affinity and in-market audiences.   As these…