News Updates

The latest breaking PPC news and our reactions and predictions.


google-bday

Happy 14th Birthday Google!!

PPC Hero would like to wish Google a very happy 14th birthday!! Google’s actual birthday has been a debated topic throughout the years, but Google has chosen September 27th as their official day to celebrate!  Cheers to this year and …

heroconf_featuredimage

Hero Conf 2013 Site Is Live!

Brace yourself PPC Heroes! It’s the moment you’ve been waiting for since last April… The 2013 Hero Conf site is live! Don’t be shy, feel free to gorge on the details at heroconf.com. This is your first look at Hanapin …

Google Seller Ratings

Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction

Nothing stays the same forever, does it? Google made an announcement earlier this week via the Inside AdWords blog regarding their seller rating extensions and how those would start populating moving forward. We’re going to take a look at the …

AdWords Icon

Two Tips to Make the Most of Google’s Latest Results Page Change

The SEM world has been set aflame by some of the recent changes seen on Google’s Search Engine Results Page.  First observed by Dr. Pete over at SEOmoz and later elaborated on at length by Larry Kim over at Wordstream, the …

targeting

Flexible Targeting on the Google Display Network

So, the other day I was changing some settings and noticed this little guy in one of my accounts: Yeah, I should have noticed this on the AdWords blog, but I didn’t. Hey, I get busy just like everyone else! …

so much keywords

Auction Insights from Google: So Much Keyword-Level Data

After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome.  Meet the new Auction Insights report.  It should be rolled out to your account …

force down throat

Google to Force More Automation Down Our Throats

On June 30th custom alerts will no longer be offered by Google.  In a blog post released today, Google announced that enough people have adopted automated rules to justify discontinuing alerts.  On June 15th you will not be able to …

google-devil

Google’s New Ad Rotation Settings are the Devil

Yesterday Google announced that they are changing the settings for ad rotation.  They currently have three options: optimize for clicks, optimize for conversions and rotate evenly.  This change will only affect the third option: rotate.  Also, this change is the …

big imporvements in quality score

Big Improvements to Quality Score Diagnostics

This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality …

outage

AdCenter Planned Outage on 4/21/12

Just a friendly reminder that AdCenter has a planned outage today.  It’s supposed to go down from 12 pm to 2 pm Pacific time (which is only three short hours from now!).  In case you aren’t in the Pacific time …