News Updates

The latest breaking PPC news and our reactions and predictions.

Google To Do Away With “Other Interests” In Display Network Targeting

By , Production Specialist

166 SHARES
Google recently announced improvements to Display Network Interest category marketing, adding more specific categories and taking away less detailed ones.   Starting in 2009, Interest category marketing has connected with people across the Display Network based on their interests. Since then, new and more powerful interest-based capabilities have been added such affinity, custom affinity and in-market audiences.   As these…
PPC Retargeting

Bing Announces Changes to Interface, New Metric, and More

By , Account Manager at Hanapin Marketing

85 SHARES
While we of course love Bing for its non-aesthetical properties (a wonderful personality, and always shows up to the party with a kick-butt bowl of bean dip), no one’s discouraging it from a trip to the beauty parlor.   Okay, okay, Microsoft is changing more than just the interface’s appearance, as they detailed on Monday.   Bing Ads will now…
beauty salon

Google: Introducing Product Ratings to PLAs

By , Account Manager at Hanapin Marketing

103 SHARES
Today Google introduced product ratings on Product Listing Ads.   So what exactly does that mean?   A 5-star rating system will be implemented, providing a graphical ranking system and review count of your product, on your PLA. Google released the following image of the new feature out in the wild:     [caption id="attachment_23211" align="alignnone" width="662"] http://adwords.blogspot.com/2014/07/helping-shoppers-decide-with-product.html[/caption] Google asserts…
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The Top 25 Most Influential PPC Experts in 2014

By , Director of Inbound Marketing at Hanapin Marketing

1593 SHARES
It's that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it's a nice way to honor some of the hardest workers in our tight-knit community. This year's list has already generated far more interest than in previous years. More than three times as many people…
PPC Hero Top 25 Most Influential PPC Experts Featured Image

New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?

By , Account Manager at Hanapin Marketing

100 SHARES
At first glance, the financial data in Google’s latest quarterly financial summary look positive for the king of online advertising.   “Google had a great quarter with revenue up 22% year on year, at $16.0 billion”, said Patrick Pichette, CFO of Google. “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with…
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