News Updates

The latest breaking PPC news and our reactions and predictions.


Facebook Ad Manager Reports, PPC

Facebook Reports Get an Extreme Makeover

Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you …

R8 Int.

Stay Ahead of the Game with Google’s Newest Dashboard

Earlier this week Google unveiled a new resource, the Dashboard for Research Insights. This dashboard offers a few really cool features, most notably putting Google’s research in one easy to use destination.Google has even made it easy to share this information and explain the state of the industry to others through attractive and easily digestible infographics.

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Show Off Your Reviews in AdWords with a New Extension

Two weeks in a row I’ve brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed …

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Boost Your AdWords CTR with Sitelink Descriptions

Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional …

Feature Image for PPC Hero's Top 25 PPC Marketing Experts

The Top 25 Most Influential PPC Experts in 2013

It’s that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about …

Auction Insights Little Boy

Google’s Auction Insights Just Got Even More Awesome

Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing.  We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re …

Benchmarking

Benchmark Your Display Campaigns with Google’s New Tool

Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it’s been a success for us in the limited context of our own accounts, we’re often left stumbling in the dark when it …

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Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping

Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin’ insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile …

A Vision of PPC Success

Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers

The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon.  This comes on the heels of the release of enhanced campaigns …

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Full Value of Mobile – A Dream Coming True?

Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, …