News Updates

The latest breaking PPC news and our reactions and predictions.


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Show Off Your Reviews in AdWords with a New Extension

Two weeks in a row I’ve brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed …

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Boost Your AdWords CTR with Sitelink Descriptions

Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional …

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The Top 25 Most Influential PPC Experts in 2013

It’s that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about …

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Google’s Auction Insights Just Got Even More Awesome

Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing.  We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re …

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Benchmark Your Display Campaigns with Google’s New Tool

Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it’s been a success for us in the limited context of our own accounts, we’re often left stumbling in the dark when it …

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Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping

Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin’ insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile …

A Vision of PPC Success

Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers

The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon.  This comes on the heels of the release of enhanced campaigns …

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Full Value of Mobile – A Dream Coming True?

Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, …

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Google AdWords Picks the Final Four Champion

Okay, so it’s not AdWords directly who’s picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men’s Tournament by some of the metrics that matter in PPC: namely search volume …

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“Big Facebook Reveal” Actually IS Pretty Big News!

Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that …