News Updates

The latest breaking PPC news and our reactions and predictions.

AdWords Livestream To Announce Latest Mobile Innovations

By , Production Specialist

Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords, Jerry Dischler hosts a 45-minute livestream focused on delivering new innovations that will enable you to better reach and influence your customers on mobile devices.   According to Google’s research, 91% of smartphone users now turn to their phones for ideas while right in the middle of…

Better Compare Your Search Term Coverage To The Competition

By , Production Specialist

This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.   With this update, to find new keyword ideas you can review your relative ad impression share compared to the top five market leaders…

Google Introduces AdWords Dynamic Structured Snippets

By , Production Specialist

Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.   Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.   Here’s an example of what a sample snippet look like.     Google lists a few…

Device Targeting Changes Coming To Bing Ads

By , Production Specialist

Bing Ads rolled out tablet-related device targeting changes in October of last year. Beginning March 23rd, the engine will further consolidate by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.   Once the migration is complete, with a single campaign setup, you will automatically reach people across the…

Harness The New Google Call-Only Campaign

By , Account Manager at Hanapin Marketing

The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface.   [caption id="attachment_26149" align="aligncenter"…

7 Questions You Should Be Asking About New AdWords URLs

By , Senior Account Manager at Hanapin Marketing

Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes. So, when you heard about new AdWords URLs, you were probably scratching your head and trying to figure the whole thing out. Well, scratch no longer (really, you’ll get a blister)—we’ve got you covered!  …

New Facebook Product Ads – Promote Multiple Products Across All Devices

By , Production Specialist

This week Facebook introduced Product Ads, stating that it is a solution designed to help businesses promote multiple products or entire catalogs, across all the devices their customers use.   They can help you:   Boost clicks and conversions Highlight more aspects of your business Find new customers or remarket to your current ones   Product Ads offer businesses a…

New Upgraded URLs for Faster and Easier URL Tracking

By , Production Specialist

Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upgraded URLs to provide an easier way to manage and track important information about each click on your ads and other targeting options available for Search, Display and Shopping.   Upgraded URLs…

Simplifying Remarketing With Google Analytics Instant Activation

By , Production Specialist

To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation.     Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers successfully complete…

Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric

By , Production Specialist

Last year, Google AdWords introduced Estimated Total Conversions giving you a more complete picture of how AdWords drives calls, in-store visits and app downloads. Majority of sales for many industries are still happening in person, roughly 95%. This, along with online activities influencing offline transactions makes it more important than ever that we understand the impact of search ads to…