News Updates

The latest breaking PPC news and our reactions and predictions.

New Upgraded URLs for Faster and Easier URL Tracking

By , Production Specialist

  167 SHARES
Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upgraded URLs to provide an easier way to manage and track important information about each click on your ads and other targeting options available for Search, Display and Shopping.   Upgraded URLs…
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Simplifying Remarketing With Google Analytics Instant Activation

By , Production Specialist

  223 SHARES
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation.     Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers successfully complete…
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Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric

By , Production Specialist

  117 SHARES
Last year, Google AdWords introduced Estimated Total Conversions giving you a more complete picture of how AdWords drives calls, in-store visits and app downloads. Majority of sales for many industries are still happening in person, roughly 95%. This, along with online activities influencing offline transactions makes it more important than ever that we understand the impact of search ads to…
Shopping PPC

4 Bing PPC Predictions To Watch For in 2015

By , Senior Account Manager at Hanapin Marketing

  1006 SHARES
Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation.   The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads…
BingPrediction

Two New AdWords Features You Should Start Using Today

By , Senior Account Manager at Hanapin Marketing

  179 SHARES
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently. These changes are Custom Columns and AdWords Editor version 11. Both have sweet, new stuff for you to sink your teeth into!   Custom Columns   This past Tuesday, Google announced Custom Columns as a new feature. The feature…
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