There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few …
Our next Hero Conf 2012 speaker transcript is from Brad Geddes, where he sheds some light on quality score. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed!
Our next myth is about quality score. I think there are a lot of myths about quality score out there because it’s sort of a mysterious algorithm that Google doesn’t readily share with us. The one I hear most often …
Developing a solid pay-per-click campaign takes time. Unfortunately, you can’t just launch a new campaign and forget about it, which is one of the many reasons we take so much pride in what we do for our clients. One of …
Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract …
Google is judging your keywords for quality, judging them hard. There are a lot of ways to improve low quality score keywords, and with Google’s new improvements to quality score, they’re making it a little more transparent as to what …
This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality …
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby, …
Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But, …
It’s a new year PPC Hero readers, and that means it’s time to stop putting off all the things you promised you’d do in 2011 and really start doing them! First on your list? Ad testing for increased account performance. …
