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Display Network, How To
Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a... Read More »
How To, Quality Score
By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero. Read More »
How To, Quality Score
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. See what our analysis has shown since the update. Read More »
Basic PPC Strategies, How To
One of the most common reasons for accounts with low-quality scores is a lack of proper segmentation. Learn how to fix this problem. Read More »
How To, Quality Score
CTR may measure the relevance between the search query and ad copy, but it does not give insight into the relevance of the ad copy to landing page. Read More »
Basic PPC Strategies, Google Ads
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals. Read More »
Basic PPC Strategies, Case Studies
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact. Read More »
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