How To Evaluate AdWords Quality Score Factors In Bulk
Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a...
Category: Quality Score
Tell Me Where It Hurts - A Quick Diagnosis Tool for Ailing Accounts
By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero.
The Impact Of Google's July 2015 Quality Score Change
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. See what our analysis has shown since the update.
Super-Segmentation For Quality Score
One of the most common reasons for accounts with low-quality scores is a lack of proper segmentation. Learn how to fix this problem.
The Monkey & The Cat: When To Ignore CTR
CTR may measure the relevance between the search query and ad copy, but it does not give insight into the relevance of the ad copy to landing page.
Two Reasons Why I Don’t Buy Into The Quality Score Hype
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
A Study Of Quality Score And Recommendations We Can Act Upon
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.