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Google Ads, PPC Strategy
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked. Read More »
Account Structure, Advanced PPC Strategies
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales. Read More »
Ad Extensions, Advanced PPC Strategies
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Read More »
News Updates, Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process. Read More »
Account Settings, Account Structure
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