CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked.

In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.

Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.

In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process.