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Basic PPC Strategies, Case Studies
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s... Read More »
Google Ads, PPC Strategy
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked. Read More »
Account Structure, Advanced PPC Strategies
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales. Read More »
Ad Extensions, Advanced PPC Strategies
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Read More »
News Updates, Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process. Read More »
Account Settings, Account Structure
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