Category: Quality Score
Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked.
Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Google: Stop Losing the Forest for the...Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process.