We’ve heard the message loud and clear: Google’s Enhanced Campaigns were a hot topic when they were first announced, they were a hot topic during Hero Conf, and they are sure to be a hot topic now, as we slowly...
Continue Reading Top 10 Lessons from Enhanced Campaigns – New Webinar!
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with...
Continue Reading PPC Gone Viral – Turn A Big News Story Into PPC Success
There is a time to review your account ad copy…and the time is now! While it’s bright and sunshine-y out and you can keep yourself motivated! Right? Right!
Continue Reading Ad Copy Clean Up – What to Get Rid of & What to Keep
Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great...
As part of our April spring cleaning series we're going to take a dive into the different ways Bing accounts can get messy and look at a few solutions for cleaning them up!
Continue Reading Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
Many accounts are focused on Search, because it normally performs better than Display. This is especially true for eCommerce and most direct response accounts. That sometimes leads to Display Network campaigns being a hot mess.
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.
There are tons of reasons to pause things within our PPC accounts. Poor performance, special offers ending, seasonality. It can go on and on.
Continue Reading Know When It’s Time to Delete Your Paused Keywords
In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working? Beyond...
Continue Reading Advanced PPC and SEO Campaign Diagnostics – Free Webinar!
Google just announced that PLAs will begin showing on mobile devices globally. If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones.
Continue Reading PLAs on Smartphones: Enhanced Campaigns Impact
What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We’re not going to be hunting down criminals today, but we will...
Continue Reading How To Create Customer Profiles For Your Facebook Ad Campaigns
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