How many times have you been sifting through mounds of Google Analytics data and thought to yourself “I wish I could just pre-filter this data to include the stuff I really want?” If the answer is even once, you’ll like...
Continue Reading The Power of Universal Analytics In the Palm of Your Hand
This year’s search marketing madness is down to the final match: Acquisio from the Software Region against Search Engine Land from the Blog Region. Both have fought valiantly to make it to this point. But just as there can only...
Continue Reading Crown The Champion: Acquisio vs. Search Engine Land
You’ve asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We’ll be posting twice a week until all...
We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon. (mind = blown) The blog article spends a lot of time going over the difference...
Continue Reading Bing Ads Gets Sassy With Enhanced Campaigns
There’s a hidden side to the Display Network that we don’t often talk about. Contextual Keywords, Topics, Placements, and Interest Categories are all common Display Network tricks these days. However, you probably aren’t aware of your other option when it comes...
Continue Reading Need Better Display Traffic? Use Site Category Exclusions!
Regional champs have been named in this year’s search marketing madness. Before the intense rivalries can heat up, we want to take a moment to congratulate each of the winners! PPC Software Regional Champ Acquisio From their website: The world’s...
Continue Reading Search Marketing Madness Final Four Announced!
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
Two weeks ago I had an alarming discovery in an account. Based on the geo-targets, day-parting and device based bid multipliers I had turned 300,000 keywords in to 7.4 million UNIQUE bids. The reason, as many in the PPC world...
The keywords in your paid search accounts are what drive the entire PPC machine. Without the keywords, your ads have no trigger to populate. If it were as easy as adding all the keywords in the world and walking away,...
On today's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has...
The time is upon us. It’s regional finals in this year’s Search Marketing Madness. Our bracket is oh-so-close to its final four. Here’s how each of the regional finalists got here: Software Region Acquisio Round of 64: Def. Wordstream AdWords...
Continue Reading Decide the Best of the Best: SMM Regional Finals
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up:...
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