Our Next Hero Conf 2012 Speaker transcript is from our Super Panel Discussion. If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign...
Audit Your Account With Wordstream’s AdWords Grader
You know you should audit your account, right? Whether it’s a new account you’ve just taken over or one you’ve been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC...
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Webinar Recording – The 8 Metrics That Matter For PPC
Last week we joined WordStream's Founder Larry Kim and Account Manager at Hanapin Marketing Sam Owen, where they showed us the 8 key metrics that matter for PPC advertising. Watch it now and stick around for the Q & A...
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PPC Hero Staff Trampled in Mad Rush to Sponsor Hero Conf 2013
The team here at PPC Hero has been posting a lot recently about Hero Conf 2013, especially as we finalize our speakers for the event and giveaway prizes for registrations. Well it’s time we start extending the value of our...
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Upcoming PPC Webinars!
This December is a big month for Hanapin & PPC Hero! Why you ask? Because...
9 Tips for Effective Negative Keyword Management
Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider...
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Choose an Unusual Angle For Your Facebook Ads
The nature of Facebook Advertising dictates that advertisers don’t get the luxury of commissioning a custom photo, making vast majority of ad images either stock or client-supplied photos. But that hardly means you have to settle for boring or lame...
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Ho-Ho-Holiday Landing Page Optimization For Mobile
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper...
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Conversion Rate Optimization with Joanna Lord
Our Next Hero Conf 2012 Speaker transcript is from Joanna Lord where she talks about conversion rate optimization.
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Happy Thanksgiving!
Be thankful for delicious food and amazing people - HAPPY THANKSGIVING!
How Keyword Research Is Tanking Your ROAS
Keyword research is a vital part of every PPC manager’s task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it’s all in the name of expansion, expansion, expansion. You want your account...
Hero Conf 2013 Speaker Update
The Hero Conf Speaker list just keeps growing! We’re up to 32 speakers now — stay tuned to see the final 13. Check out the updated speaker list below & don’t forget to register at heroconf.com. The Super Early Bird discount...
