In May of this year Google announced new matching behavior for phrase and exact match keywords. It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the...
Continue Reading Have Close Variants Increased Your Leads by 55 Percent?
So, this is a HUGE myth, because I hear it all the time and it’s just so unfounded. The biggest thing that busts this myth in adCenter is lower CPCs, which leads to lower costs per acquisitions if the conversion...
Continue Reading PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
In this Whaddya’know Wednesday, Eric talks about making a media buying plan for Google TV and how to use Google TV. He tries really hard not to sound totally bitter about Google pushing it into the ocean on an iceberg.
In this post, I’ll show you how to structure Display campaigns for direct response. This myth ties in with the last myth, but the myth that Display is terrible for direct response is silly. There are so many ways to...
Continue Reading PPC Myth Busting! Myth 3: Display is Terrible For Direct Response
My wife is a former professional dancer and a huge fan of So You Think You Can Dance. In other words, she’s the perfect prospect for a new TV Show centered around professional dancing. that’s been created by the producers...
Continue Reading Targeting the Messaging: An Ovation TV Case Study
Here at PPC Hero, we’re always game for a good round of split testing. We split test lunch locations (let me tell you about Potbelly Sandwiches…), hairstyles, ad copy, landing pages, all kinds of things. So when one of our...
Continue Reading Hope You Weren’t Planning On Split Testing Your URLs
September’s Webinar will be co-hosted by PPC Hero & Wordstream! We’ll be covering Good Intentions Gone Wrong: 7 Worst Practices in PPC. In this free webinar, you’ll learn: How your best intentions can be your own downfall in PPC 7 common mistakes that...
Continue Reading Good Intentions Gone Wrong: 7 Worst Practices in PPC – Webinar
Last time on PPC Myth Busting, I busted the myth that Google Analytics is complicated to use by showing you three easy ways to get information you can start using in managing your accounts right away. Today I’ll be tackling...
Continue Reading PPC Myth Busting! Myth 2: Display Is Really Expensive
On this Whaddya’know Wednesday, Sam Owen talks about Google’s new sitelinks policy that prevents you from using sitelinks like extra lines of ad text.
Continue Reading Google To Start Enforcing PPC Sitelink Policy?
Developing a solid pay-per-click campaign takes time. Unfortunately, you can’t just launch a new campaign and forget about it, which is one of the many reasons we take so much pride in what we do for our clients. One of...
Continue Reading Quality Score & How It Affects the Bottom Line For Ecommerce Advertisers
Because I felt completely constrained by my hour time limit for my recent webinar, and because I think there’s a lot of people out there that would rather focus on one topic at a time or read an article over...
Continue Reading PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
As I walked down my hallway last night, my cat ran in front of me and darted into the laundry room, where we keep her food bowl. She looked up at me and meowed loudly as she stood over her...
Continue Reading How Branded Image Ads Can Lead To Offline Sales: An Anecdote
Save time and Become the Hero with updates from PPC Hero in your inbox!
