Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Read on and find...
Continue Reading Local Online Ads Made Easier with Google AdWords Express
This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton, where he’ll dissect and analyze ads he sees various places online. Jeff's Ads In The Wild Series will give an in-depth...
Continue Reading Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize,...
Continue Reading 5 AdWords PPC Areas I ‘Take With a Grain of Salt’
The results of PPC Hero's Quality Score Survey are in and we also have a winner of the 3-month Foodzie subscription! Find out which factors of quality score are most important to determining quality score.
Continue Reading The Results Of Our Quality Score Survey Are In!
If you currently have an account that utilizes threshold billing but want to switch over to invoice billing, read on to learn of the associated risks and how to deal if you are required to create a new account.
Continue Reading Potential Issues With Transitioning to Bing’s Invoice Billing
Throughout the week PPC Hero has provided you with information about the alternative advertising networks available for PPC. Now we want to hear from you! We want to find out if you have had good or bad experiences with these...
Continue Reading What’s Your Opinion On Alternative Advertising Networks?
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new...
Continue Reading Heroview – CRO & Analytics for PPC with James Svoboda
This is part 3 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search...
Continue Reading Lower Your Cost Per Acquisition By Advertising On 7Search
Wordstream conducted a survey to determine the most expensive keywords in Google AdWords. The result was 20 keyword categories that boast the highest CPC and highest competition. Find out if you are bidding on any of these keywords and learn...
Continue Reading Discover The 20 Most Expensive Keywords in Google AdWords
This is part 2 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at eZanga, the developer of one of...
Continue Reading Bring More Visitors To Your Site By Advertising on eZanga
This is the third and final post of a series called “why to trust a (insert stereotype) with your PPC account.” The first post was about Amy, the farmer’s daughter, the second was about Jessica, the life scientist, and this...
Continue Reading Four Reasons to Trust a Hockey Player with Your PPC Account
Back in November of last year, Google announced that they would be starting the slow roll-out of a feature in AdWords that would allow advertisers to get more phone calls for the advertisements and track those calls with detailed reports....
Continue Reading Google AdWords – Call Metrics Available in US & Canada
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