Are you stuck on bidding? You’re not alone. Keyword bidding can be a daunting part of PPC management…but it doesn’t have to be! In this episode of Ticker Tuesday, we walk through when it’s a good idea to increase bids,...
Profit per Impression: A Better Metric for Ad Testing
Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains...
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Best Dressed PPCer Contest!
There are a lot of things to love about Spring. The sun is shining and flowers are blooming, but what PPC Hero and Ms. Clicks love most is the chance to show off their Spring best. They both have shown...
Comparing Quality Score Across AdWords & AdCenter
Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more...
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News Update: AdWords Editor Version 9.0 Released
Yesterday, Google announced the release of Adwords Editor Version 9.0, and I’m happy to report some nice improvements to the Editor’s functionality that will definitely help you more efficiently manage your accounts. In addition to improving some existing functionality, the...
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Cinco de Mayo – Olé!
PPC Hero has been going through some rigorous training to dance the Mexican Hat Dance for all of you! The Mexican Hat Dance tells the story of a couple courting each other, and they end up together in the end...
Our Greatest Hits for April 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and...
May the Fourth be with You
PPC Hero and SEO Boy are ready for a Star Wars party! I can hear PPC Hero’s introduction now: “I am C-3PPC Hero, Google-human relations. And this is my counterpart, SEO-D2.” Have fun celebrating, Star Wars fans!
Letter from the CEO – It’s alive! It’s alive!
It’s been two months since increasing our investment in our blogs, and we’re already seeing big dividends! Page views and visits are up 10% each on PPC Hero and SEO Boy. Bounce rates on both have decreased 2% and average...
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Ticker Tuesday: Making Good PPC Accounts Great
Do you think you have an okay PPC account? Chances are, it could be better. In this episode of Ticker Tuesday, we’ll give you 4 tips that will help clean up your account and get it ready for the pay-per-click...
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News Update: Remarketing—H is for Home Run!
Google’s own Aitan Weinberg, product manager for AdWords remarketing, has released a post on the Inside AdWords blog announcing that a year after rolling out the feature, remarketing has hit it out of the park! For those of you who...
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Secrets to Paid Search Success
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions...
