The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and...
News Update: Google to Retire Position Preference Feature
Google announced yesterday afternoon that they will be retiring their position preference bidding feature in AdWords early next month. While this seems like a reasonable timeframe to phase out a key component, you should be aware that as of today...
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8 Steps To Creating AdWords Automated Rules
This month I am writing on a topic recommended by you! We’ve had a lot of submissions come in asking about how to use automated rules along with requests to provide examples and this post should give you what you...
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News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
Today’s news update is in reference to an article written by Andy Atkins-Krüger called, “Yandex: Not Copying But Searching For Google’s Underbelly.” In his article, Andy discusses a recent conversation he had with Ilya Segalovich, Chief Technology Officer and co-founder...
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Search Marketing Madness: Championship Game
Tonight UConn and Butler face off to determine the 2011 NCAA Champion (go Bulldogs!), but today it’s PPC Prospector vs. Copy Blogger competing to be declared the 2011 Search Marketing Champion. This one’s for all the marbles, or a free...
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Letter from the CEO – “Luke, I am your father.”
Yeah, I realize that’s not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month’s Letter from the CEO, and this one is perfectly applicable! In March, I wrote that...
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SEO Boy to the Rescue!
SEO Boy is ready for spring! He’s got his bike out, and……wait a minute. What shenanigans has SEO Boy gotten into today?! He must be playing an April Fool’s joke on us, showing up on the wrong blog like this!
“PPC for Your Small Business” – A Review
Elizabeth Marsten of Portent Interactive has just released two new eBooks: "PPC for Your Small Business: Get Started Off Right."and "PPC for Your Small Business: Conquer paid search without spending a fortune." See what PPC Hero has to think of...
Search Marketing Madness: Final Four
The top team in each region has been determined! Now it’s time for you to decide who will move on to the Championship game andcompete to win a free Wi-Fi Kindle. It’s PPC vs. SEO and Social Media vs. Blogging....
Tell Us What You Want, What You Really Really Want
Yes, that’s a Spice Girls reference. No, I’m not ashamed by it. But enough about me and my poor musical taste. This post is about YOU and some of the changes we’ve made to get you what you really, really...
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Revisiting Modified Broad Match
Modified broad match works like a broad match keyword, except advertisers are able to select which terms within a keyword are important. For instance, the broad matched keyword ‘scary Halloween masks’ will show for anything from scary movies to spa...
Search Marketing Madness: Elite 8
With only 8 blogs remaining, the time has come to determine the top blog in each region. Select your pick for regional champ in the survey below. Remember, the winning blog will receive a free Wi-Fi Kindle so vote now to move...
